SmartLabs’ CEO Joe Dada to Speak at Smart Homes 2011

SmartLabs, Inc. CEO Joe Dada will be a session speaker at Smart Homes 2011, speaking on the panel “How Can We Build a Logical Standards Solution to Make the Market Move Forward.” The event takes place October 4-6, 2011 in Amsterdam, The Netherlands.

Irvine, CA - SmartLabs, Inc. CEO Joe Dada will be a session speaker at Smart Homes 2011, speaking on the panel "How Can We Build a Logical Standards Solution to Make the Market Move Forward." The event takes place October 4-6, 2011 at the RAI Convention Centre in Amsterdam, The Netherlands. Dada's panel will take place on October 6.

Smart Homes 2011 is a three-day event focused on insights into smart home deployment, with an emphasis on driving return on investment (ROI) and ensuring the commercial rational for smart homes is realized. The event is attended by executives from the top European utilities, telecom providers, and appliance manufacturers, as well as the world's leading smart home solutions providers.

Joining Dada in the panel will be Ricco Winther, Director of Sales, Z-Wave Europe; Bob Heile, Chairman, Zigbee Alliance, USA; Steve Leussink, System Architect, Ultra Low Energy (ULE), Dialog Semiconductor, The Netherlands; and Steven De Bruyne, System Manager, KNX Association, Belgium.

"I'm very excited to speak as part of the panel regarding standards," commented Dada. "Our vision is simple - the best standards decision makers are consumers. Too often decision makers are swayed by an idea or a slick presentation, rather than a proven track record with results. Identifying the right standards can certainly propel the idea of smart homes forward."

Dada founded SmartLabs in 1992 as a startup. Shortly thereafter he launched, becoming one of the world's first ecommerce companies. During the late 1990's, he acquired two product engineering firms, formed SmartLabs Design, and began designing and manufacturing proprietary remote control lighting and related products. Between 2000 and 2005, he led the development of INSTEON®, a dual-mesh (RF plus Powerline) networking technology which is now the best selling home area networking technology. Dada is currently on the University of California, Irvine Extension's Sustainable Buildings: Energy Efficiency & Renewable Energy advisory board, assisting in the direction and development of the curriculum, marketing and partnership opportunities. Dada holds a bachelor's degree with honors in engineering and an MBA from the University of Illinois at Champaign/Urbana.


About SmartLabs, Inc.
Founded in 1992, SmartLabs, Inc. is an integrated technology company in the home area networking (HAN) and home automation markets. SmartLabs is organized into three divisions: SmartLabs Technology, the pioneering architects of INSTEON wireless HAN technology; SmartLabs Design, which designs and develops Smarthome® products; and Smarthome Direct, which sells its own, as well as, third-party products to consumers via its award-winning website -, through their direct mail catalog and via their brick and mortar retail store located in Irvine, CA.

INSTEON is a proven, award-winning home area networking (HAN) technology that is currently in trials with four of the top 10 U.S. utilities, serving over 10 million customers. INSTEON has been used in homes since 2005 and has a record of over 28 billion successful messages. Its unique dual-band (radio frequency and powerline), mesh, wireless network makes it ultra-reliable. Its innovative simulcast design allows it to be the most cost-effective HAN available. INSTEON enables energy management, demand response, scheduled load-shedding, real-time email reporting and alerts, daylight harvesting and automated control or response. With over 100 INSTEON products selling in the marketplace - all of which are completely backwards and forwards compatible - INSTEON is the proven HAN solution.

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