NERO by SIM2: a revolutionary new line of 120 Hz 3D Projectors

SIM2 is thrilled to announce that the worldwide launch of their new NERO projector series will take place at next week's CEDIA Expo as part of SIM2's "15 for 15" yearlong event.

Miramar, Florida -September 1, 2011 -SIM2 is thrilled to announce that the worldwide launch of their new NERO projector series will take place at next week's CEDIA Expo as part of SIM2's "15 for 15" yearlong event. This exciting new line of premium single -chip DLP projectors will make its world debut at the show, as part of SIM2's 15th -anniversary celebrations. Come to booth 5241 to be amazed by its picture and build quality -and for the opportunity to be one of the first dealers to display one in your theater at a price that will leave you speechless!

"We have 15 new models at CEDIA EXPO 2011. All are expected to cause a sensation when they are unveiled," said Alberto Fabiano, Executive VP of SIM2 USA. "Our NERO line will be one of the star attractions for visitors to the show. There is nothing like it on the market, making it a truly innovative projector series."

SIM2's engineers have designed an incredibly flexible platform -NERO 3D -1, NERO 3D -2, NERO 3D -HighBrightness and NERO 235 -that will offer consumers four different feature sets, depending on model: 3D, high brightness, high contrast, and 2.35:1 aspect ratio. Today's home entertainment systems demand that a projector be capable of producing high -quality images from any and all video sources, and in a variety of room lighting levels. Sharing many of the technical attributes of the award -winning LUMIS 3D SOLO 3 -chip series, the NERO line offers consumers a choice of models that will enhance their viewing pleasure from all video sources in real -world lighting conditions.

The precision glass optics of its ALPHAPATH™ light engine, the sophisticated electronics platform, and the latest DLP chipset, all go into creating images with lifelike clarity and color accuracy. Designed for use in Reference Home Theaters, Media Rooms and Family or Game Rooms, NERO is that perfect balance of power, precision, and innovation.

For ease of installation, a choice of three high quality glass lenses (T1, T2 and T3) is available for the NERO line, giving the projectors a total throw ratio of 1.37 -3.9:1. These lenses are part of SIM2's Unified Throw Ratio concept, which makes specifying and upgrading within the SIM2 line very easy. To aid calibration SIM2's Live Colors Calibration 2.0 software allows complete control over primary, secondary, and white -point color coordinates in both 2D and 3D, enabling experts to accurately calibrate the final image on -screen via a user -friendly PC -based interface.

Groundbreaking technology in a beautiful compact form factor, room -design -friendly, and highly desirable -the NERO line has it all.

Manufacturer's suggested retail pricing for the SIM2 NERO line starts at $19,900.

Visit us at Booth 5241, CEDIA Expo 2011, for a demonstration of the NERO and learn more about the 2011 anniversary collection.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high -end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E -cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high -quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world -oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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