Research and Markets: Streaming Media Players: Here Today, Gone Tomorrow? Profiles of the Leading Vendors Included
Research and Markets has announced the addition of the "Streaming Media Players: Here Today, Gone Tomorrow?" report to their offering.
DUBLIN - -(BUSINESS WIRE) - -Research and Markets (http://www.researchandmarkets.com/research/c1f30e/streaming_media_pl) has announced the addition of the "Streaming Media Players: Here Today, Gone Tomorrow?" report to their offering.
"Streaming Media Players: Here Today, Gone Tomorrow?"
The growth of "Over -the -Top" (OTT) video services is generating a great deal of attention for consumer electronics products that can efficiently support streaming media services. One of these products, the streaming media player, has enjoyed significant growth over the past two years.
However, despite the recent growth, the market for streaming media players is facing a questionable future. This research report examines the market for streaming media player products. It discusses the growing importance of streaming video services, the functionality of streaming media player products, challenges facing the market, and it profiles key streaming media player product vendors. The report provides worldwide streaming media player unit shipment and revenue forecasts, unit shipments to specific geographic regions, and an installed base forecast.
Streaming Media Player Unit Shipments Projected to Reach 3.6 Million in 2011
The growth of Over -the -Top (OTT) video services is generating a great deal of attention for consumer electronics products that can efficiently support streaming media services. One of these products, the streaming media player, which is sometimes called an OTT set top box or a digital media adapter, has enjoyed significant growth over the past two years. Worldwide streaming media player unit shipments are projected to increase in 2011, finishing the year at just over 3.6 million.
Despite the recent growth, however, the road ahead for streaming media player products will likely be bumpy. There are some significant challenges facing the market for streaming media players, according to Mike Paxton, Research Director. Foremost among them is how to competitively position streaming media players against other products, such as connected Blu -ray players and video game consoles, that are more common in both consumer households and in retail electronics stores.
New research findings include:
• North America is the largest market for streaming media player products, accounting for 82% of all worldwide product unit shipments in 2010.
• Apple TV remains the leading streaming media player product on the market.
• The increasing availability of Internet -connected TV sets and hybrid set top boxes will also impact the long -term viability of the streaming media player market.
• Even with the challenges surrounding the market segment, In -Stat is forecasting that the worldwide installed base of streaming media players will surpass 15 million by 2015.
Key Topics Covered:
Introduction: IP Video Becomes a Force
Key Issues in 2011
• Product Positioning within the OTT Market
• Product Differentiation between Streaming Media Players
• Western Digital
• Other Vendors
The Next Few Years
• Growth of Competitive Products
• Pay -TV Service Provider Response to the OTT Threat
• Potential for Penetration into New Geographic Markets
• The Long -Term Viability of Streaming Media Player Products