CEA President and CEO Gary Shapiro to Keynote 2011 SINOCES

China's Largest Consumer Technology Tradeshow to Feature Latest Trends in Global CE Industry

Arlington, Va., June 20, 2011 - The Consumer Electronics Association (CEA)® today announced that CEA president and CEO Gary Shapiro will deliver a keynote address at the 2011 SINOCES, China's largest tradeshow for consumer technology. Organized by the Qingdao Municipal People's Government in conjunction with the China Chamber of Commerce for Import and Export of Machinery and Electronics Products (CCCME) and sponsored by CEA, the 2011 SINOCES is scheduled July 7 -10 in Qingdao, China.

"China is an important market in the global consumer technology industry and SINOCES provides exhibitors and attendees with the opportunity to experience this growing marketplace," said Shapiro. "We are thrilled to partner with the city of Qingdao for the 2011 SINOCES and look forward to experiencing the dynamic products and trends on the SINOCES show floor."
Shapiro's address is scheduled for 2 p.m., Thursday, July 7 at the Shangri -La Hotel. The SINOCES conference program will feature sessions focused on key issues surrounding the global CE industry, including convergence, information security and government procurement.
CEA's delegation to Qingdao will include Randy Fry, president of Fry's Electronics Inc. and chairman of CEA's Executive Board. Additionally, CEA is sponsoring a VIP buyer program to SINOCES, which will include executives from leading companies such as Best Buy China, RadioShack and Office Depot China.
SINOCES is the largest trade event in China for the consumer technology industry. The 2011 show will feature more than 500 global technology companies including Haier, Hisense, Microsoft, Panasonic, Philips, Toshiba and Siemens, along with major China telecom carriers China Mobile, China Unicom and China Telecom. Additionally, the International CES Best of Innovations Product Showcase will be on display at the upcoming 2011 SINOCES featuring more than 25 award -winning technology products impacting the CE industry. The Innovations Showcase is making its only appearance outside the United States, offering SINOCES attendees a unique opportunity to see some of the most innovative technology products in the world.
For more information on the 2011 SINOCES, visit SINOCES.com.
The 2012 International CES, the world's largest consumer technology tradeshow and CEA's flagship event, is schedule for January 10 -13, in Las Vegas, Nevada. For more information, visit CESweb.org.
About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org and www.Innovation -Movement.com.

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