CONNECTIONS™ Digital Living Conference to Examine $12 Billion Tech Support Market Next Month

Dell, EchoStar, iTOK.NET, and PlumChoice will discuss successful strategies and market dynamics for consumer tech support services

Parks Associates today announced "Technical Support as a Value -added Service" will be a key session at CONNECTIONS™: The Digital Living Conference and Showcase in Santa Clara on Wednesday, June 29. Executives from Dell, EchoStar, iTOK.NET, and PlumChoice will join host Parks Associates to discuss opportunities across retail, OEM, service provider, and independent channels for consumer tech support services, a market that will approach $12 billion in U.S. revenues by 2015.


"As customer retention becomes the top priority in service provider strategies, tech support is an area where providers can significantly improve satisfaction and, with remote diagnosis and troubleshooting, set the stage for future fee -based services," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "More than 65 million U.S. households, over 70% of all PC households, experienced a computer -related tech issue in 2010, which is an immense market yet to be fully tapped."

Parks Associates, which will host CONNECTIONS™ on June 28 -30, will present new consumer and SMB research on current and future demand for tech support services.

New services gaining consumer interest include mobile support, Parks Associates says. Interest in security services for lost or stolen handsets, including remote lock, lost phone locator, and remote memory wipe, is high in over one -fourth of U.S. broadband households.

"Technical Support as a Value -added Service," moderated by Scherf, will feature the following executives:

Seth Bailey, CEO, iTOK.NET
John Fisher, CTO & CSA, Troppus Software; VP, Product & Technology, EchoStar Technologies
Wynn Grubbs, VP, Business Development and Marketing, PlumChoice
Luigi Lenguito, WorldWide Services Marketing - Consumer & Small/Medium Business, Dell

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, EchoStar, HomePNA, iTOK.NET, mgMEDIA, Minerva Networks, and RoxioNow.

Premier Program Members are HCL; IBM; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; PlumChoice; Rovi; Sigma Designs; and Technicolor. Visit www.connectionsus.com or contact sales@parksassociates.com, 972 -490 -1113.

About CONNECTIONS™

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by international research firm Parks Associates, attracts over 500 executives focused on innovative consumer technology solutions. The 15th annual CONNECTIONS™ will take place June 28 -30, 2011, in Santa Clara.

This unique conference and showcase highlights consumer and industry research from Parks Associates, showcases key players and new technologies, and delivers insight and recommendations for new business models and opportunities in digital media/content, mobile applications and services, connected consumer electronics, broadband and value -added services, and home systems.

For information about CONNECTIONS™, contact sales@parksassociates.com or call 972 -490 -1113. For information on speaking, sponsoring, or attending, please visit www.connectionsconference.com.



About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®; CONNECTIONS™ Europe; and Smart Energy Summit.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

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