CONNECTIONS™ to examine business threats to mobile operators in Mobile Cloud session next month

Ericsson, HCL, Zodiac Interactive, Telcordia, and Femto Forum will address challenges and opportunities in new distribution models for mobile content and services

App stores, social networking platforms, and cloud -based innovations are forcing mobile operators to reexamine their business models, according to Parks Associates, which noted that global smartphone sales surged more than 70% in 2010. Executives from Ericsson, Femto Forum, HCL, Telcordia, and Zodiac Interactive will join Parks Associates for the session "The Mobile Cloud: Apps, Services and Innovations" at CONNECTIONS™: The Digital Living Conference and Showcase, June 28 -30 in Santa Clara.


The session will be held Wednesday, June 29 at 2:30 p.m. Parks Associates will present new consumer research, including in -depth market analysis as mobile broadband and Internet applications drive demand for better and easier connectivity and content access.

"Over one -third of U.S. smartphone users prefer accessing mobile content through apps rather than a web browser," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Parks Associates has called on operators for multiple years to beef up their own content and value -added service offerings in light of threats from app stores. With the success of storefronts such as Apple's iTunes and Google's Android Market, operators must work to close the gap, and we will discuss these strategies at CONNECTIONS™."

The session, moderated by Wang, will feature the following executives:

Michael Adams, VP, Software Strategies, Solution Area TV, Ericsson
Sukamal Banerjee, VP, Engineering Services, HCL
Brandon Brown, CEO, Zodiac Interactive
Andy Germano, Vice Chairman, Femto Forum
Bill Stanley, Executive Director, Telcordia

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, HomePNA, iTOK.NET, mgMEDIA, Minerva Networks, RoxioNow, and Troppus, an EchoStar company.

Premier Program Members are HCL; IBM; LEVEL Studios, a Rosetta Company; Motorola Mobility; PacketVideo; PlumChoice; Rovi; Sigma Designs; and Technicolor.

CONNECTIONS™ sponsors will host the complimentary webcast "Consumer Cloud Products and Services" on May 11. Visit www.connectionsus.com or contact sales@parksassociates.com, 972 -490 -1113.

About CONNECTIONS™

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by international research firm Parks Associates, attracts over 500 executives focused on innovative consumer technology solutions. The 15th annual CONNECTIONS™ will take place June 28 -30, 2011, in Santa Clara.

This unique conference and showcase highlights consumer and industry research from Parks Associates, showcases key players and new technologies, and delivers insight and recommendations for new business models and opportunities in digital media/content, mobile applications and services, connected consumer electronics, broadband and value -added services, and home systems.

For information about CONNECTIONS™, contact sales@parksassociates.com or call 972 -490 -1113. For information on speaking, sponsoring, or attending, please visit www.connectionsconference.com.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®; CONNECTIONS™ Europe; and Smart Energy Summit.

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