Parks Associates to Present New Research on Products and Services for the Connected Consumer

Firm to host Analyst Roundtable at CONNECTIONS™

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Living Conference and Showcase, June 28 -30, Santa Clara. The roundtable "Cloud Media and the Connected Consumer" will be the first session on June 29, 8:15 a.m.


"Cloud media create changes across all markets in digital products and services, and Parks Associates will use this roundtable to discuss our latest consumer and industry research," said Stuart Sikes, President, Parks Associates. "Our analysts understand the trajectory of consumer demand and areas where companies, if they are to be successful, need better outreach."

By 2015, there will be almost 240 million unique online video viewers in the U.S., and the proliferation of connected and mobile CE will create multiple anytime/anywhere scenarios. Currently 39% percent of U.S. adults 18 -24 find TV Everywhere extremely appealing, but less than 30% of U.S. broadband households find the digital locker an attractive alternative for music or video. CONNECTIONS™ focuses on the impact of the cloud on consumer markets, including communications, content, connected CE, and value -added services.

The analysts on the roundtable will discuss key topics for the connected home industries:

•Broadband value -added and video services
•Home networking technologies and applications
•Consumer demand and the business case for connected CE
•Mobile communications, broadband, and devices
•Multiplatform, advanced, and interactive advertising
•Consumer technical support services
•Home systems including health, energy, and monitoring
Participating Analysts

•Farhan Abid, Analyst
•Bill Ablondi, Director, Home Systems Research
•Laura Allen Phillips, Analyst
•Brett Sappington, Senior Analyst
•Kurt Scherf, VP, Principal Analyst
•Harry Wang, Director, Health & Mobile Product Research
•Heather Way, Analyst
Parks Associates is hosting three pre -event workshops, June 28, providing access to consumer research, market trends, and business developments.

•Digital Lifestyles: Services, Media, and Connected CE
•Smart Energy: Keys to Compelling Consumer Value Propositions
•Mobile Technology in the Home: Monetizing Connectivity and Content
Keynotes include Jon Cody, SVP, Digital Media, Fox Networks Group; David Grubb III, VP, Architecture & Strategy, Converged Experience, Motorola Mobility; and Glenn Lurie, President, Emerging Devices, Resale and Partnerships, AT&T Mobility and Consumer Markets.

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Hitachi; Independa; LEVEL Studios, a Rosetta Company; PacketVideo; and PlumChoice; and Bronze Sponsors AlertMe, iTOK.NET, mgMEDIA, RoxioNow, and Troppus, an EchoStar company.

CONNECTIONS™ sponsors will host a complimentary webcast "Consumer Cloud Products and Services" on May 11. For information about CONNECTIONS™, visit www.connectionsconference.com.

About CONNECTIONS™

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by international research firm Parks Associates, attracts over 500 executives focused on innovative consumer technology solutions. The 15th annual CONNECTIONS™ will take place June 28 -30, 2011, in Santa Clara.

This unique conference and showcase highlights consumer and industry research from Parks Associates, showcases key players and new technologies, and delivers insight and recommendations for new business models and opportunities in digital media/content, mobile applications and services, connected consumer electronics, broadband and value -added services, and home systems.

For information about CONNECTIONS™, contact sales@parksassociates.com or call 972 -490 -1113. For information on speaking, sponsoring, or attending, please visit www.connectionsconference.com.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®; CONNECTIONS™ Europe; and Smart Energy Summit.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

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