MEDIA ALERT: Parks Associates To Present New Industry Research on Social Gaming

Study shows social gaming surpassed $1 billion in 2010 and will exceed $5 billion in 2015

Parks Associates will present key findings from a recently completed global study on social gaming at the Game Investment Conference (GIC) on Wednesday, April 13, in Austin, Tex. The conference follows AMD's Game On! Texas event on April 12.

"With more than 200 million people playing games on Facebook every month, social gaming has become the most visible category of online gaming," said Pietro Macchiarella, Research Analyst, Parks Associates. "A significant share of the global population lists games and social networking as their top primary forms of entertainment. While Facebook's dominance is both a driver and an inhibitor for the social gaming market, revenues from virtual items and advertising will keep growing exponentially in the next few years."

New research from Parks Associates' report Social Gaming: Market Updates reveals worldwide revenues of social gaming surpassed $1 billion in 2010 and will exceed $5 billion in 2015.

What: "Social Games"

This session will provide a detailed overview of the social gaming space, including market drivers and inhibitors, a competitive analysis, and an investigation of current monetization and payment methods. Consumer behavior and trends, particularly in cross -platform consumption, will provide the basis for discussion on potential future monetization opportunities.

Featuring Pietro Macchiarella, Research Analyst, Parks Associates

When: Wednesday, April 13th at 1:45 p.m.

Where: AMD Austin Lone Star Campus, Building: B500
7171 Southwest Parkway
Austin, TX 78735

Press Registration/Information: Please contact Judy to request a press pass for this event:

Interview: To request an interview or additional information, contact Holly Sprague at or +1.720.987.6614.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

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