AUDIO -TECHNICA'S NEW STYLE HEADPHONES MAKE LISTENING MORE FASHIONABLE - AND FUN

NEWS RELEASE Contact: Frank Doris Tel: (631) 645-5668 frankdoris@optonline.net

STOW, OH, April 11, 2011 - Audio -Technica today announced the introduction of its Style headphones, three new models with a variety of distinctive designs and vibrant colors. The Audio -Technica Style headphones include the on -ear ATH -FW3 Button (SRP: $49.95), in -ear ATH -CKF500 Key (SRP: $34.95) and in -ear ATH -CKF300 Bloom (SRP: $29.95).


Crystal Griffith, Audio -Technica Consumer Marketing Manager noted: "Our new Style headphones bring glamour, fashion and fun to music listening - along with outstanding sound quality, comfort and value."

The sleek, elegant ATH -FW3 Button on -ear headphones are lightweight and comfortable, with an ultra -thin headband and generously cushioned ear pads that swivel for a perfect fit. Available in white, black, metallic brown and pink with woven "X" detailing on the ear pieces, the Button features newly designed advanced -technology 30 mm speaker drivers to deliver superb sound. The headphones fold flat for easy portability and come with a fabric carrying pouch with a signature "button and floral" graphic.

The ATH -CKF500 Key is wearable audio jewelry, with a distinctive key -shaped cord wrap and rhinestone slider, metal earpiece accents and elegant calligraphy with rhinestones on the ends of the earpieces. These in -ear headphones are available in pink/gold, black, brown, white, ivory, light pink, pink and turquoise blue. The Key delivers expansive sound that belies its compact design, thanks to its 8.8mm drivers that provide high -performance audio reproduction. The Key comes with three interchangeable soft eartips in XS, S and M sizes.

The ATH -CKF300 Bloom is available in a variety of vibrant colors and floral carrying case designs. Small, lightweight and styled for a comfortable fit, the Bloom is available in pink, light pink, dark pink, gold, lime green, purple, mint green and white, with matching carrying cases with a flowers in bloom motif. The ATH -CKF300 features 8.8 mm drivers for clear, dynamic sound, and comes with XS, S and M ear tips. Like all Audio -Technica Style headphones, the Bloom is compatible with the Apple® iPod®, iPhone™ and iPod touch®, and ideal for use with portable music players, laptops, in -flight entertainment systems and other devices.

Audio -Technica Style headphones are now available at authorized retailers, and can be found at www.shopaudiotechnica.com.

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Celebrating 49 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

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- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686 -2600.

- For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio -technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio -technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio -technica -europe.com).

Apple, iPod, iPod touch and Apple Store are trademarks of Apple Inc., registered in the U.S.
and other countries. iPhone is a trademark of Apple Inc.

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