AUDIO -TECHNICA'S NEW STYLE HEADPHONES MAKE LISTENING MORE FASHIONABLE - AND FUN

NEWS RELEASE Contact: Frank Doris Tel: (631) 645-5668 frankdoris@optonline.net

STOW, OH, April 11, 2011 - Audio -Technica today announced the introduction of its Style headphones, three new models with a variety of distinctive designs and vibrant colors. The Audio -Technica Style headphones include the on -ear ATH -FW3 Button (SRP: $49.95), in -ear ATH -CKF500 Key (SRP: $34.95) and in -ear ATH -CKF300 Bloom (SRP: $29.95).


Crystal Griffith, Audio -Technica Consumer Marketing Manager noted: "Our new Style headphones bring glamour, fashion and fun to music listening - along with outstanding sound quality, comfort and value."

The sleek, elegant ATH -FW3 Button on -ear headphones are lightweight and comfortable, with an ultra -thin headband and generously cushioned ear pads that swivel for a perfect fit. Available in white, black, metallic brown and pink with woven "X" detailing on the ear pieces, the Button features newly designed advanced -technology 30 mm speaker drivers to deliver superb sound. The headphones fold flat for easy portability and come with a fabric carrying pouch with a signature "button and floral" graphic.

The ATH -CKF500 Key is wearable audio jewelry, with a distinctive key -shaped cord wrap and rhinestone slider, metal earpiece accents and elegant calligraphy with rhinestones on the ends of the earpieces. These in -ear headphones are available in pink/gold, black, brown, white, ivory, light pink, pink and turquoise blue. The Key delivers expansive sound that belies its compact design, thanks to its 8.8mm drivers that provide high -performance audio reproduction. The Key comes with three interchangeable soft eartips in XS, S and M sizes.

The ATH -CKF300 Bloom is available in a variety of vibrant colors and floral carrying case designs. Small, lightweight and styled for a comfortable fit, the Bloom is available in pink, light pink, dark pink, gold, lime green, purple, mint green and white, with matching carrying cases with a flowers in bloom motif. The ATH -CKF300 features 8.8 mm drivers for clear, dynamic sound, and comes with XS, S and M ear tips. Like all Audio -Technica Style headphones, the Bloom is compatible with the Apple® iPod®, iPhone™ and iPod touch®, and ideal for use with portable music players, laptops, in -flight entertainment systems and other devices.

Audio -Technica Style headphones are now available at authorized retailers, and can be found at www.shopaudiotechnica.com.

...ends 361 words

Celebrating 49 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

# # #

- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686 -2600.

- For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio -technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio -technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio -technica -europe.com).

Apple, iPod, iPod touch and Apple Store are trademarks of Apple Inc., registered in the U.S.
and other countries. iPhone is a trademark of Apple Inc.

Featured Product

REPLACEMENT INTERCOM SYSTEM WITH BUILT-IN MP3 DISTRIBUTION

REPLACEMENT INTERCOM SYSTEM WITH BUILT-IN MP3 DISTRIBUTION

RETRO-M is designed to replace existing Home Intercom Systems and operate on existing 3 and 4 wire systems. BLUETOOTH you music by adding the BT-RECEIVER. No need to remove existing master wall housing, trim plates available to cover those large holes. The RETRO-M intercom unit has a built-in AM/FM radio. Plug in mp3 players such as iPod, iPhone, Zune or any other hand held player into the master and share your music with the entire family. Choose between two music sources; listen to the radio in one room and the mp3 in another room.