Leon Speakers is thrilled to announce that their "I am Leon" campaign, designed by Pryor Design in Ann Arbor, MI, has been awarded both the Judge's Choice and People's Choice ADDY Awards.
Leon Speakers, leaders in the custom high -fidelity audio industry, is thrilled to announce that their "I am Leon" campaign, designed by Pryor Design in Ann Arbor, MI, has been awarded both the Judge's Choice and People's Choice ADDY Awards. The annual Ann Arbor Ad Club ADDY® Awards Competition recognizes exceptional advertising created in the southwest Michigan market.
Through a series of nine ads, the "I am Leon" brand campaign was designed to shed light on the company's culture by sharing the experiences of the people behind Leon's hand -crafted products. From in -house craftsman to outside testimonials, all participants share a deep passion for their craft and a no -ego attitude. The "Leon culture" is about maintaining a fun but passionate environment and the campaign was designed to put that on display.
Leon Speakers notably collaborated with world -renowned musician, Leon Russell, for the "I am Leon" campaign. The ad features a picture of Russell, with the quote, "I've recorded hundreds of albums spanning five decades. From the Grammys to the Grand Ole Opry, I've been on my share of stages and earned my share of Gold. But for my custom -tailored Leon system, I chose pearl white. I am Leon Russell. And I... am Leon."
"An honor like this is extremely motivating for our team - and for our brand. It means we're doing something right and it inspires us further: to create the best products and do it with the best attitude. How we show that off comes easily when all those pieces are in place," said Ethan Kaplan, the Director of Marketing for Leon Speakers. "This is just the beginning. We are excited about our plans to launch our new ad campaign next quarter."
"Working with the Leon team has been an amazing experience," stated Scott Pryor, Founder/Principal of Pryor Design. "They're less like clients and more like comrades in that they're constantly pushing us to keep up with them. It's an inspired working relationship."
The ADDY® Awards Competition is the advertising industry's largest and most representative competition for creative excellence. The local awards are the first of a three -tier, national competition starting with local entrants vying for recognition in the southwest Michigan market. As a local winner, the "I am Leon" campaign will compete against other winners in one of 15 District competitions. District winners are then forwarded to the third and final tier, the national ADDY® Awards Competition.
To view the complete series of ads in the award -winning "I am Leon" campaign, visit www.leonspeakers.com/ads.html.
If you're interested in connecting with Leon Speakers on popular social networking sites, follow the company on Twitter and 'like' the brand on Facebook.
About Leon Speakers
Leon Speakers, established in 1995 in Ann Arbor, Michigan, is a worldwide leader and pioneer in the design, research and refinement of high -performance, audiophile -grade on -wall loudspeakers. Today, this innovative company meticulously handcrafts a full range of elegant loudspeaker solutions, seeking to bring immersive home theater experiences into luxury living spaces. Leon Speakers solutions are available exclusively at high -end audio/video retailers nationwide. For more information, please call +1 (888) 213 -5015 or visit http://www.leonspeakers.com.
Ann Arbor Ad Club
Ann Arbor Ad Club (A2AC), founded in 1991, is a local chapter of the American Advertising Federation, a national organization that represents the advertising industry in its entirety. A2AC provides advertising, marketing, and business professionals throughout Southeastern Michigan opportunities to network, connect, and learn.
The ADDY® Awards Competition is a three -tiered national competition conducted annually by the American Advertising Federation. The ADDY® Awards Competition is the advertising industry's largest and most representative competition for creative excellence.
Pryor Design Company is a small but powerful brand design agency located in Ann Arbor, Michigan. Using design as a catalyst to strengthen the bond between audience and brand, this inspired group of creative thinkers continues to bring strategic, innovative solutions to both printed and digital mediums.