Middle East's PALME regarded as "the most important event" for Pro AV, Audio, Lighting, Music and Systems Integration professionals

Visitors coming to the 2011 edition with purchasing authority of more than US$ 1 billion

The recent financial crunch may have slowed it down a bit, but the Middle East, GCC in particular, is back on track fairly quickly with a more realistic outlook. Professional Audio, Lighting and Live Events technology have always remained a key indicator of this region's burgeoning market potential for international players. With the economy now bouncing back and spending power continuing to increase, entertainment and leisure remain important investment grounds for individual and corporate investors - opening greater opportunities for new and existing companies.


Presenting an ideal mix of residential and commercial applications, equipment, technologies and services for a fast growing market, currently worth over US$ 4 billion annually and projected rise to US$ 6 billion within the GCC over the next five years, PALME Middle East offers exceptional opportunities for new businesses as well as established market leaders to tap on growing markets.

PALME Middle East, co -locating INSTALL for AV & Systems Integration and Smart Home technologies and MUSAC for musical instruments, equipment and accessories, has established itself as the region's largest trade show for professionals in this burgeoning industry. Now in its 9th year, PALME occupies a key position in the global trade show circuit and provides the Middle East with its own unique industry forum.

Key international names have already confirmed their presence at the 2011 show as a testimony of the importance of this event for their business prospects in the Middle East and Northern African region. Some of them include:


 Adder Technology - UK
 AMC Baltic - Lithuania
 ATEIS Middle East - UAE
 Audicom MEA - UAE
 Audioprof NV - Belgium
 AV Leader Corporation - Taiwan
 Avers Screens - Poland
 Columbus McKinnon Corp - USA
 Da -Lite Screen - USA
 Digitcom Technology - UAE
 Dinitel - Spain
 Doughty Engineering - UK
 Elite Screens Inc - USA
 Extron Electronics - UAE
 Galtech - UAE
 Goboland - UAE
 Gross Funk GmbH - Germany
 GSL Professional - UAE
 Lift Turn Move - UK
 Mitsubishi Electric Europe - UK
 Module Décor LLC - UAE
 Procom FZE - UAE
 projectiondesign - Norway
 Prolyte Products Group - The Netherlands
 Renkus Heinz - USA
 Robe Lighting s.r.o. - Czech Republic
 SES Entertainment Services Ltd - UK
 Tannoy Ltd. - UK
 Unusual Rigging & Engineering - UAE
 Venuetech LLC - UAE
 Wolfvision GmbH - Austria
 Zio Technologies - UAE


With the event now being just a few weeks away, the show floor is starting to have fewer spaces left for the lucky ones that wish to take advantage of the burgeoning regional markets and demand that continues to grow.

"Market dynamics are now changing and regional buyers are not travelling as much to Europe or he US to source products and services as they used to 3 years ago. There is an immense potential for business growth and finding newer market segments for manufacturers who wish to explore the Middle East as a markets. Above all, the extraordinary spending power makes this region unique", said Eben Botha, Exhibition Manager for PALME.

"The purchasing authority of visitors that attended the 2010 edition of PALME Middle East accumulated to a whopping US$ 1.035 billion, which clearly indicates the size of this burgeoning market and how much business companies may attract by being part of the forthcoming edition of this show in April 2011", he added.

The show witnessed 19% increase in number of exhibiting companies, 95% of which confirmed that the quality of visitors and their return on investment for participating at PALME had met or surpassed their expectations.

"We had another great show this year, despite the travel plans being somewhat disrupted from the UK. We were able to really increase market penetration which is made easy with a show like PALME", says Gordon Cooper, Director of SES, UK.

Roberto Coleman, Director of Smart -HDL Business Development that also exhibited in PALME 2010, says "Not only were we pleased with the number of visitors that visited our Exhibition but we (also) learned how to use limited resources more effectively and discovered cost -effective ways to build up our pipeline while reaching a much boarder spectrum of prospects."

The exhibition welcomed 200 exhibiting companies from 35 countries and more than 6000 highly targeted and focused buyers and industry professionals from 68 countries that also presented a 4% y -o -y increase in international participation.

Scheduled from 26 - 28 April next year, PALME 2011 will feature areas for laser & lighting demos, simulators & home automation areas, music & DJ equipment demos as well as conferences, certified education courses and free to attend product / technology focused seminars. Another highlight for 2011 will be the second PALME Middle East Awards where achievements will be rewarded in 12 categories covering Audio, AV and Lighting sectors.

For more information, please visit www.palme -middleeast.com
Email your enquiries to palme@iirme.com

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