-- New Website Designed to Attract New Demographic of Discerning Listeners Who Want to Experience the Ultimate in Quality and Style --
LAS VEGAS, NV, January 6, 2011 - - McIntosh Laboratory, a global leader in home entertainment and ultimate -quality audio for over 60 years, is previewing its new luxury lifestyle -oriented website at CES. The newly designed website provides visitors, including both longtime McIntosh loyalists, as well as newcomers, with an up close and personal look at the overall McIntosh experience, showing people how the company's product can literally "bring their music to life." By showcasing, McIntosh's iconic components in a variety of system solutions set in attractive lifestyle environments, the site redesign will help reposition the legendary audio company as the ultimate provider of a unique luxury listening experience. The goal is to attract new audiences with the clear message that only McIntosh offers the kind of no -compromise music listening worthy of the most discerning consumer.
At the new website, visitors will be invited to experience McIntosh in an easily approachable, energizing way. Most significantly the site will illustrate how this uniquely powerful and emotional McIntosh music experience can fit into and enhance their personal lifestyle. To help visitors learn more about McIntosh and which products are best suited for their lives, the company's products are showcased in a variety of collections, including the acclaimed "MANHATTAN" home audio system (MXA60), and "SOHO" collection, a superlative two -channel system solution that combines the acclaimed MT10 turntable with a high performance pre -amplifier and loudspeakers. Another collection includes "WESTCHESTER", a seven -channel home theater system that takes household entertainment to the next level. Notably, to help visitors find the nearest authorized McIntosh dealer near them who can create a system customized to meet their specific lifestyle/living space needs, the site features a specially created Dealer Locator feature.
Charlie Randall, McIntosh President noted: "Listening to music in your home can be as powerful a luxury experience as drinking fine wine, smoking the very best cigars, or even driving a luxury car. At McIntosh, we believe excellence in music reproduction is achieved through a combination of scientific expertise, advanced engineering and attention to detail, as well as an appreciation for somewhat more esoteric elements such as the 'feelings' evoked by the satisfaction of owning a truly world class product. This site redesign will reflect all these elements and position McIntosh for even more success and growth as we look toward the future."
The site is schedule to launch in March 2011.
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About McIntosh Laboratory
Since 1949, McIntosh Laboratory's unwavering commitment to excellence, innovation and quality continues to define the state -of -the -art in high fidelity and provide discriminating consumers around the world an elevated home entertainment experience. McIntosh high -performance audio and video products are handcrafted at the company's Binghamton, New York headquarters. Its products reflect unmatched levels of performance, superlative engineering and hand craftsmanship. Built to last for decades, McIntosh components demand nothing less than an equal level of commitment to customer support and service. McIntosh Laboratory, Inc. is a D&M Holdings company. For more information visit www.mcintoshlabs.com, or join us on Facebook: www.facebook.com/mcintoshlabs. All product and brand names with a trademark symbol are trademarks or registered trademarks of McIntosh Laboratory, Inc.
Statements in this news release that are not statements of historical fact include forward looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The Company reserves all of its rights.
PR Contacts for McIntosh:
DBA Public Relations
Marketing & PR Manager
McIntosh Laboratory, Inc.
607 -723 -3512