S3DGA Finds Competitive 3D HDTV Pricing is Good for 3D Adoption

U-Decide Initiative 2010 Report Reveals 3D HDTV Pricing is in Line With Consumer Demand

Toronto, Ontario (December 23rd, 2010) - The U -Decide Initiative is an industry wide effort to survey console and PC gamers to determine what customers want, which gaming experiences will ultimately sell, and what the near future buying patterns will be. U -Decide 2010 was made possible by The S -3D Gaming Alliance (S3DGA), Panasonic, Electronic Arts, Ubisoft, Steelseries, Zalman, Blitz Games Studios, Computer Power User, and Meant to be Seen.

According to the Entertainment Software Association, over 50 percent of adults play video games. The U -Decide Initiative provides a tight focus on this influential consumer market.

"While gamer interest is high, 3D displays are regularly criticized as being too expensive or out of reach in today's economy. Reviewing current holiday sales pricing compared to what gamers have told us, the HDTV makers got it right this season," says Neil Schneider, Executive Director of The S -3D Gaming Alliance.

U -Decide 2010 had nearly 1,200 respondents: 735 traditional non -stereoscopic gamers that don't yet own 3D equipment (only 2D), and 434 experienced stereoscopic 3D gamers that do. These preliminary results are 100% based on the 2D group to prevent skewing.

See table at: http://mtbs3d.com/gallery/albums/userpics/10002/udecidehdtvpricing.PNG

The above table is a cross reference of the pricing 2D gamers are willing to pay for a 50" 1080P 3D HDTV at different premium levels, and the actual sales prices of qualified models during the peak of the 2010 holiday season. The price indicated for each 3D HDTV, includes two pairs of branded 3D glasses. These rates are all subject to change according to retailer and manufacturer, and are for reference purposes only.

The Sony 52" 52HX909 is a bit larger than the other units mentioned, and have been known to offer additional bundling advantages for the gaming market. Its pricing is listed for completeness.

"This cross -reference is strictly focused on price. Not all 3D HDTVs are born equal, so consumers will likely spend more for image quality, content bundling, and brand recognition. When you figure that 3D HDTVs are inherently the best 2D televisions as well, it's all win -win for the consumer," says Schneider.

Holiday and post -holiday bargain hunters are encouraged to visit mtbs3D.com for a no -nonsense buying guide for modern 3D displays, software, and equipment for PC and console gaming.

Game developers and companies interested in helping shape the future of stereoscopic 3D gaming please visit http://www.S3DGA.com for membership details. Preliminary U -Decide Initiative findings can be found at http://www.mtbs3D.com under the U -Decide tab. Learn more at Meant to be Seen and The S -3D Gaming Alliance websites.

To schedule an interview or meeting with Neil Schneider at the upcoming (CES) Consumer Electronics Show, please contact:

Carol Warren
Crew Communications
Tel. 714 -890 -4500
Email: carol@crewcommunications.com

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseTâ„¢ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.