Netsertive Powers Home Technology Specialists of America (HTSA) Holiday Ad Campaign

Sony and Bowers & Wilkins Support HTSA Members with Netsertive's Online Marketing Program.

RESEARCH TRIANGLE PARK, N.C. -November 30, 2010 -Home Technology Specialists of America (HTSA), a cooperative of the country's most experienced and knowledgeable custom retailers and system integrators, announced today that its members will enjoy an added boost this Holiday Season, thanks to a major online marketing push by Sony Electronics and Bowers & Wilkins (B&W). Both companies are utilizing Bowers & Wilkins revolutionary Local Extend™ program to co -brand national advertising campaigns with their local specialty audio/video retailers. Unlike traditional advertising that directs consumers back to a manufacturer's website, these ads take customers straight to the local dealer's website where they can immediately experience a highly trained and knowledgeable sales force, excellent demonstration facilities, and a professional installation staff.

"The ability to send customers directly to our retail partners where they can listen to our speakers and hear what truly great music sounds like, makes all the difference in the world to a company like Bowers & Wilkins. This is some of the most effective advertising that we can do, because it directly links consumers when they are searching for product information with their local B&W dealer", says Doug Henderson, Bower & Wilkins' Vice President of Sales and Marketing. Sony is also taking advantage of Netsertive's technology and is using the opportunity to promote a Holiday bundle of 3D -HDTV Home Entertainment Package with significant savings at HTSA member companies. The advertisements run on specifically targeted websites that attracted technology enthusiasts and upscale consumers alike. "Sony and B&W have both made a substantial commitment to HTSA members, and this is a tremendously effective means for our dealers to have a huge presence in their local markets," says Richard Glikes, Executive Director for HTSA.
Netsertive's capability to specifically create and place ads based on the geographic location of the client has greatly empowered small and medium size businesses to compete against the national big box chains. Whether it is through search marketing on Google and Bing, or display ads on targeted websites; a small business can focus their resources directly on the markets they are trying to serve and create a dominant precedence. "The key to effective online marketing is not to try to be all things to all people, but to have targeted messaging for a select group of consumers who are trying to find your business. Our technology and our focus on the audio/video industry allows us to be the number one source of all new business for the dealers that we work with", says Brendan Morrissey, CEO of Netsertive.

Home Technology Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA's members are located in 37 states from coast to coast and each location is staffed with experts who design and install high -end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents a total buying power of more than $450 million and is supported by 59 retailers, nearly 100 store fronts, more than 800 installers and another 800 sales personnel in the field. The impeccable work of HTSA members is affirmed through partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality. Visit for more information. You can also subscribe to our YouTube channel, and follow us on Twitter and on Facebook.

Based in the Research Triangle Park area near Raleigh, North Carolina, Netsertive helps small & medium businesses and their product manufacturers attract consumers and increase sales through its innovative online marketing technology. The company helps clients transform online discovery into offline sales using a proprietary, data -driven approach to online search & display advertising. Its patent -pending "learning engine" technology ensures that clients acquire the largest number of qualified website visitors for a given advertising budget, through a vertical industry focus and continuous campaign improvements. Netsertive serves a wide range of local businesses in North America, as well as product manufacturers who leverage the local businesses for distribution.

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