Parks Associates Addresses Growth of TV Everywhere Offerings and Value -Added Services at TelcoTV 2010

Analyst to discuss service strategies as number of TV households worldwide to exceed 1.5 billion by 2015

Dallas, Texas, Nov. 8, 2010 - - Brett Sappington, Senior Research Analyst at Parks Associates, is moderating "New Revenue Options - Monetizing the Digital Home" on November 10 at TelcoTV 2010 in Las Vegas, Nevada.

The session includes insight on value -added service offerings with the greatest potential to build consumer satisfaction and provide incremental revenues for service providers.
"Competition to secure and further monetize TV households worldwide, numbering 1.3 billion in 2010, will be intense," Sappington said. "This session addresses looks at the different value -added service options for telcos, including entertainment, lifestyle, premium tech support, and home and health management, which they will need to stay competitive in this increasingly crowded market."
TelcoTV is the only major North American event designed to help telecom service providers explore all their options while remaining focused on the bottom line. The conference sessions are packed with expert advice and commentary from industry experts and peers who are making video services work.

What: "New Revenue Options - Monetizing the Digital Home"

The session focuses on how U.S. consumers are embracing technology within their networked homes that will enable not just a sharing of video content among devices but also new services such as energy management, home security, telemedicine, and more.
Moderator: Brett Sappington, Senior Research Analyst, Parks Associates

Participants: Tom Chmielewski, VP, Worldwide Sales, uControl; Dan Moffat, CEO, GTA TeleGuaml; Rich Nesin, Executive Director, HomePNA

When: Wednesday, November 10, 2:35 PM
Where: Venetian Resort Hotel Casino
Veronese Room 2402 -2403
3355 Las Vegas Boulevard South, Las Vegas, NV 89109

Press Registration: http://www.lightreading.com/live/event_information.asp?event_id=29388&p_id=pressreg

Interview: Contact Holly Sprague at hsprague@gmail.com or +1.720.987.6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

www.parksassociates.com
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