The Consumer Electronics Association (CEA)® today announced that Reed Hastings, Co-Founder and CEO of Netflix, will deliver a keynote address at the Leaders in Technology Dinner (LIT), to be held at the 2011 International CES®.

Arlington, Virginia - 11/9/2010

The Consumer Electronics Association (CEA)® today announced that Reed Hastings, Co -Founder and CEO of Netflix, will deliver a keynote address at the Leaders in Technology Dinner (LIT), to be held at the 2011 International CES®. Produced by CEA, the 2011 International CES, the world's largest consumer technology tradeshow, is scheduled January 6 -9 in Las Vegas, Nevada.
Hastings will do a fireside chat with CEA CEO Gary Shapiro that will open the annual Leaders in Technology Dinner at CES. The LIT dinner, which honors the technologists, entrepreneurs and policymakers instrumental in furthering technology innovation, is scheduled for 6:30 p.m. Friday, January 7, 2011, at The Venetian.

"Reed Hastings is a true leader in technology, a talented entrepreneur who had an innovative vision for creating new ways to bring entertainment into consumers' homes," said Gary Shapiro, president and CEO of CEA. "Through Reed's leadership, Netflix continues to innovate, partnering with CE companies to deliver the connected TV experiences. We are thrilled to have him keynote the 2011 CES LIT dinner and look forward to hearing where Netflix is headed next."

Reed Hastings co -founded Netflix in 1997 and launched the subscription service in 1999. Netflix grew to one million subscribers in less than four years. Today the company has 16.9 million members. In ten of the last 11 surveys since 2005 Netflix has been ranked number one in customer satisfaction across all of ecommerce by independent researcher ForeSee Results. In 2005, Time magazine added Hastings to its "Time 100" list of the most influential global citizens. Hastings received a BA from Bowdoin College in 1983 and an MSCS degree from Stanford University in 1988. He holds several patents. Between Bowdoin and Stanford, Reed served in the U.S. Peace Corps as a high school math teacher in Swaziland.

The Leaders in Technology Program at CES allows high -level public policymakers and technologists to learn from the more than 2,500 exhibitors and thousands of new products that contribute to a dynamic industry that supports $700 billion in retail sales worldwide. The program also provides information and insight to assist officials in evaluating federal policies that affect the consumer technology industry.

The Leaders in Technology Dinner is an invitation -only event. For more information on the Leaders in Technology Program please contact Laura Hudson at 703 -907 -7604.

For more news on the 2011 International CES visit, the interactive source for CES information.

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at

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