2011 CES INNOVATION POWER PANEL KEYNOTE FEATURES CHIEF EXECUTIVES OF CISCO, GE AND XEROX

Cisco's John Chambers, GE's Jeffrey Immelt and Xerox's Ursula Burns Join 2011 International CES Keynote Lineup

Arlington, Virginia 11/9/2010


The Consumer Electronics Association (CEA)® today announced that John Chambers, chairman and CEO of Cisco; Jeffrey Immelt, chairman and CEO of GE and Ursula Burns, chairman and CEO of Xerox will join the 2011 International CES® keynote line up as participants in the CES Innovation Power Panel. Owned and produced by CEA, the 2011 International CES, the world's largest consumer technology tradeshow, will return to Las Vegas January 6 -9, 2011.
"This first -of -its kind CES keynote panel brings together three dynamic executives who are global leaders at the forefront of innovation," said Gary Shapiro, president and CEO, CEA. "We are excited to hear their thoughts on how innovation is key to their companies' success, stability and growth and how advancements in technology innovation will impact the U.S. technological leadership on a global scale."

The CES Innovation Power Panel will take place at 9 a.m., Friday, January 7 in the Las Vegas Hilton Theater. The CEOs of these three Fortune 500 companies will speak at this CES keynote panel to provide insight on how innovation is core to their respective success - helping them each emerge as global leaders in their fields.

John Chambers, chairman and chief executive officer of Cisco, has helped grow the company from $70 million when he joined the company in January 1991, to $1.2 billion when he assumed the role of CEO, to its current run rate of more than $40 billion. In November 2006 Chambers was named chairman of the board in addition to CEO. Chambers has received several awards for his leadership during his years with Cisco and has been named one of Time magazine's100 most influential people, one of Barron'sworld's best CEOs, the best boss in America by "20/20," and one of BusinessWeek's top 25 executives worldwide.

Jeffrey Immelt, chairman and chief executive officer of GE, has been with the company since 1982, and has held several leadership positions including in GE's Plastics, Appliance, and Medical businesses. Immelt has been named one of the "World's Best CEOs" three times by Barron's, and since he began serving as chief executive officer, GE has been named "America's Most Admired Company" in a poll conducted by Fortune magazine and one of "The World's Most Respected Companies" in polls by Barron's and the Financial Times.

Ursula Burns, chairman and chief executive officer of Xerox Corporation, has been with Xerox since 1980, first starting as a mechanical engineering summer intern before working her way up the company to lead various organizations including Xerox's global research as well as product development, marketing and delivery. She was named CEO in July 2009 and has since been instrumental in driving the acquisition of Affiliated Computer Services, which has transformed Xerox into the world's leading enterprise for business process and document management. Burns has been recognized for her leadership by both Fortune and Forbes magazine's "Most Powerful Women" lists. Also under Ursula's watch Xerox has been named to Bloomberg Businessweek's "The World's 25 Most Inventive Companies." Burns was named by President Barack Obama to help lead the White House national program on STEM (science, technology, engineering and math) in November 2009 and was appointed vice chair of the President's Export Council in March 2010.

The 2011 International CES will feature 2,500 global technology companies unveiling the latest consumer technology products and services across 15 major product categories including the latest in audio, automotive electronics, connected home technologies, digital imaging, electronic gaming, entertainment/content and more. For more information on the 2011 International CES, visit CESweb.org.

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.


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