Launching the lightest, eco -friendly Linux based 121E DS player at Digital Signage World Asia 2010

Digital Signage made easy with 121View's new DSP device - 121E embeds the most critical features of a feature-rich digital signage system into a light, compact and low-power box that is easy to install and operate.

Singapore (November 9, 2010) - Complementing the latest release of its powerful CMS system, 1 -2 -1VIEW announces the release of their new 121E, pocket -sized Digital Signage player today at the Digital Signage World Asia 2010. With an integrated ARM processor, a DSP chipset and up to 32GB SD card storage in a sturdy polycarbonate casing, the 121ETM is only slightly bigger than an iPhone. It replaces the need for cumbersome PC -based digital signage (DS) units with a sleek and cost -efficient solution.

The 121E player combines all the DS needs into a single, solid state Digital Signal Processor (DSP) device that easily manages high quality media content. This low -cost device embeds the most critical features of a feature -rich digital signage system into a light, compact and low -power box that is easy to install and operate, at the same time providing the robustness and reliability of a standard 1 -2 -1VIEW media player.

"This new product was made in response to customers and market feedback. The low power and simplicity to deploy and use is the key to making our systems more easily available to the market." stated Alfred Chong, CEO of 1 -2 -1VIEW Media Holdings. "We are pleased to be able to offer this designed in Singapore product, to companies worldwide and support them through our regional offices and partners."

The 121E supports up to 1280 by 720 pixel VESA display and supports most picture and video formats with mono/stereo audio sound support. Its optional Wi -Fi and Bluetooth antenna also allows for connection to the network without additional wiring. From a single screen to multiple zones and locations, the 121E is a solution for both small and large screen networks. It provides screen owners with an easy, reliable and affordable way to communicate and is an attractive and effective way of saving on both set -up and maintenance costs.

Weighing only 190 grams and using 95% less power than a PC -based system, the 2 -watt powered 121E is ideal for all areas, especially screen areas with little or tight storage spaces. With a web -base Content Management System for easy password protected management of media content, all scheduling, playlist edits, maintenance and reports can be carried out easily in just a few clicks. Software upgrades can also be done remotely.

To further reduce the cost of this remarkable offering, the 121E can be connected to the 1 -2 -1VIEW's Software -as -a -Service hosting service with minimal costs which are charged on a monthly - basis.

The 121E has a 6 -week ship -out lead -time and is now available to clients through 1 -2 -1VIEW's Singapore and all regional offices and partner locations across the world. For additional information, please watch our web space at the following link:

About 1 -2 -1VIEW
1 -2 -1VIEW is a provider of digital signage systems that are Linux -based and built on a proven consumer electronics platform. 1 -2 -1VIEW's turnkey hardware/software solution is network controlled and scalable to an infinite number of screens. With award winning, ultra light weight media players and web -based management, 1 -2 -1VIEW combines the most advanced technology with low cost of ownership in a dedicated digital signage system that is affordable for any budget. Visit

About 121E
A solid -state all -in -one Digital Signage Processing (DSP) device, the 121E embodies all the fundamental needs of Digital Media in a compact light -weight box that is not only cost -effective, eco -friendly, but easy to deploy and use. With no -moving parts and minimal heat generated at an energy consumption of 2 watts, it is engineered for easy storage while Wireless and Bluetooth capabilities allow for seamless connection with the network and/or Internet for simple remote management of content & schedules as well as remote software upgrades.

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