Will Content Hubs Revolutionize the Way People Watch TV?

In the decade since the DVR's introduction, we have seen a massive amount of content make its way online through services like Netflix, Hulu, iTunes & Amazon as well as network television websites.

AUSTIN, TX - October 25, 2010 - The DVR changed the way people watched TV forever by freeing consumers from the primetime prison that was their couch, and allowing them to watch TV on their own terms.


In the decade since the DVR's introduction, we have seen a massive amount of content make its way online through services like Netflix, Hulu, iTunes & Amazon as well as network television websites. In addition, services such as ESPN3.com, MLB.tv & NHL Gamecenter now give sports fans the ability to watch their favorite teams live over the internet.

Consumers are now not only using the internet to access the traditional content they want, when they want, but also to find new and exclusive online -only content. However, the problem with most of these services is that there has not been a simple and effective way to stream such content to the living room.

Enter the Content Hub.

Content Hubs such as AppleTV, Google TV, Roku, Boxee and many more all provide ways to seamlessly integrate online content into the consumer's home entertainment center. Not only that, both Apple & Google have announced that some version of the App Store & Android Market will be available on their respective devices.

These Content Hubs have a chance to revolutionize the way people watch TV, and have the potential to radically shake up the television industry. However, there is still work to do before such services can become ubiquitous. For example, the expectation that a typical consumer's demand for IP -delivered services will require 60 - 100 Mbps is forcing operators to look at creative solutions to deal with the massive increase in data traffic. Then, as these delivery issues are resolved and the QoE for non -managed IP video improves, the eventual success or failure of these OTT services will come down to the aggregator business model, service flexibility, functionality and price of the supporting device.

To enable the TV industry to come together to explore and debate the issues and opportunities facing the Content Hub the TV 3.0 - Innovations in TV & Content Delivery Conference will feature a number of sessions dedicated to the topic, including:

• Are the Days of the Traditional Operator Numbered?
• What Does the Future hold for Hybrid Content Delivery?
• How will the Content Business Model Evolve in the New TV Paradigm?

The conference takes place in Los Angeles on December 7th and 8th, and sessions will feature senior level executives Comcast Media Center, Logitech, Panasonic, Mitsubishi, Roku, ActiveVideo, Sezmi, AEG Digital Media, NBC Universal in additions to Keynotes from CBS, ESPN & Verizon Communications. Other areas to be covered include 3DTV, multi -screen business models, in -home networking as well as mobile content strategies.

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