Advanced set -top boxes include new functions to deliver personalized and interactive video services

Parks Associates presents new consumer research on video services and set-tops at CONNECTIONS™ Europe

Oct 13, 2010 - Ericsson, Widevine, Bestv, Veveo, Zeitera, and IP Vision will participate in an executive session discussing interactive TV services and other value -added services at CONNECTIONS™ Europe, November 15 -16, Amsterdam. The session "Next -Gen Video Services: Personalization and Flexibility" is one of multiple sessions at CONNECTIONS™ Europe, hosted by international research firm Parks Associates at the Mövenpick Hotel, featuring consumer data and insights about new business strategies to differentiate TV offerings.


"The growth of hybrid set -top boxes, which offer broadcast and broadband/IPTV options, is a major trend in the European video market, especially as the continent is poised for full DTT (digital terrestrial TV) switchover," said Kurt Scherf, VP, Principal Analyst, Parks Associates, and session moderator. "For example, DTT coverage in France reached 88% of the market by June 2009, and the full switchover will finish in 2011. Industry consortia in several nations are working on set -top standards to enable interactive TV services. Efforts include MHP, HbbTV, Project Canvas, OHTV, and Hybridcast."

The interactive session includes the following participants:

Eddie Abrams, CEO, IP Vision
Giuseppe Flores d'Arcais, CEO and Founder, Bestv
Dan Eakins, CEO, Zeitera
Daren Gill, Vice President, Product, Veveo
Erik Kruse, Strategic Marketing Manager, Senior Expert Consumer Behavior, Ericsson AB
Doug Light, Senior VP of Business Development and Sales, Widevine

"Consumers want services such as video -on -demand through their existing set -top boxes," Scherf said. "Blending broadcast with IP and value -added services such as 3D, widgets, interactive advertising, video mail, caller ID, and interactive gaming is a key strategy for providers to maintain revenues in an increasingly competitive market."

CONNECTIONS™ Europe Sponsors are Accedo Broadband, ActiveVideo Networks, Advanced Digital Broadcast (ADB), Gigle Networks, Latens, PacketVideo, Radialpoint, Ralink Technology, Virgin Media, and Zeitera. Companies in the Premier Program include ActiveVideo Networks, Gigle Networks, Intel, ProVision Communications, PacketVideo, Rovi, and Verizon Wireless.

Parks Associates recently released the new white paper "European Mobile Market: Beyond Price -based Strategies," available for download at http://www.connectionseurope.com.

For information or to register, visit http://www.connectionseurope.com.

About CONNECTIONS™ Europe
CONNECTIONS™ Europe Summits, produced by Parks Associates, are executive events offering high -level analysis and consumer research, networking opportunities, and information on emerging residential and mobile technologies and services.

The next CONNECTIONS™ Europe Summit will take place in Amsterdam, Netherlands, 15 -16 November 2010, and focus on digital media, consumer electronics, and market opportunities for TV operators, content developers, advertisers, and manufacturers. http://www.connectionseurope.com

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®; CONNECTIONS™ Europe; and Smart Energy Summit.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

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