SIM2 BRINGS PROJECTION INTO THE LIGHT

Celebrating a successful year that included the endorsement of Academy Award-winning director Francis Ford Coppola, SIM2 arrives at the CEDIA Expo with its energies firmly focused not just on products, but mainly on its dealers.

Atlanta, GA - September 24, 2010 -Celebrating a successful year that included the endorsement of Academy Award -winning director Francis Ford Coppola, SIM2 arrives at the CEDIA Expo with its energies firmly focused not just on products, but mainly on its dealers. SIM2 dealer's success and sustainability will be based on the partnership strategies that the company has put in place for 2010 and beyond. The extensive SIM2 product lineup presented throughout 2010, with more coming at the show, is just one part of the many benefits of being a SIM2 dealer.


"We want to lead by example at this year's CEDIA Expo. The difference between fantasy and reality is attainability," said Alberto Fabiano, VP of Marketing for SIM2 USA. "Many companies use the Expo to 'wow' attendees with over -the -top concepts that seldom amount to anything more than "vaporware". This year, more than ever, SIM2 is making a conscious effort to showcase a comprehensive package that includes products and services to support a healthy, stable selling environment for the dealer. In this economic climate, custom integrators don't just need "cutting -edge": they need solutions now -and at this CEDIA Expo, SIM2 will show them what can be achieved with two -piece projection systems using the newest technologies available now; not next month or next year." Some of these solutions are shown outside the light -controlled theater room offering ideas for a real and viable alternative to large flat panels.

For 15 years SIM2 has always brought to market solutions that other companies would only bring out years later. This year, SIM2 is proposing many new models and solutions for the CI segment at EXPO, but one truly revolutionary and new offering to all attendees: all the NEW products are available for immediate shipping and with solutions bound to increase the bottom line...tomorrow! In this economy, states Fabiano, "our dealers do not have the luxury to wait months for product accessibility and SIM2 is ready to deliver the latest technologies and services available to the luxury market, today."
One of the many advantages of having the skills and experience of SIM2's R&D department is the ability to create innovative, unique display products that use the latest proven technologies to deliver the best video performance. "The soul and passion that directors put into their movies, or the drama and impact of a big sports event, are all but missed when watching them on a flat -panel TV set," says Fabiano. This, however, is just one of the many facets of what SIM2 offers to its clients. To find out what else the company has in place to increase integrators profitability and give them a competitive edge, please visit Booth 617 at the 2010 CEDIA Expo.
And by the way do not forget to ask for the NEW Teatro High Quality/High Brightness, line of products! We have always prided ourselves on putting the dealer first -they are the key to our success."


About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high -end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E -cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high -quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world -oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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