SENSIO at the 3D Entertainment Summit

SENSIO at the 3D Entertainment Summit(TM) Sept. 15-16, 2010 Hilton Los Angeles | Universal City, Calif. Table 42

SENSIO at the 3D Entertainment Summit(TM)

Sept. 15 -16, 2010
Hilton Los Angeles | Universal City, Calif.
Table 42

SENSIO Technologies Inc.
1751, Richardson Street
Suite 4206
Montreal (Quebec)
H3K 1G6

SENSIO Contact:
Gillian Talbot
Marketing and Communications Consultant
Tel.: +1 (514) 846 -2022 x35
E -mail: gillian.talbot@sensio.tv

Agency Contact:
Netra Ghosh
Wall Street Communications
Tel: +1 (801) 266 -0077
E -mail: netra@wallstcom.com

Photo Link: www.wallstcom.com/SENSIO/3DChip.zip

Company Overview:
With its significant expertise in the field of 3D video, SENSIO develops and markets stereoscopic 3D digital compression, decompression, and display -formatting technologies. Its solutions are deployed on a global scale by production studios, games developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional value -added revenue streams. SENSIO is listed on the Toronto TSX Venture Exchange. More information is available at http://www.sensio.tv. We.Deliver.3D.Today.(TM)

SENSIO at the 3D Entertainment Summit(TM):
SENSIO will demonstrate implementations of SENSIO(R) 3D technology across the home theater, live sports and entertainment, and gaming markets, highlighting how its unique 3D format addresses every aspect of 3D delivery. The company will also highlight collaborations with manufacturers of media processing chipsets, professional 3D processing and infrastructure products, digital cinema solutions, 3DTVs, gaming systems, and PC -based video player solutions for the consumer market.

SENSIO Participation in Featured Panel Session: The Future Drivers in the 3D Ecosystem
SENSIO Executive Vice President and Chief Marketing Officer Richard LaBerge will be a panelist for "The Future Drivers in the 3D Ecosystem" at the 3D Entertainment Summit(TM). The 45 -minute panel session, scheduled for 4:30 p.m. on Sept. 16, will address the rapidly changing entertainment landscape and discuss how new technologies will determine the winners in this ecosystem. Topics will include the morphing of distribution, production, creative, and marketing; a discussion of the sectors from which new innovation will spring; and how existing entertainment products may be vulnerable to obsolescence.

SENSIO(R) 3D Technology
SENSIO(R) 3D is a proven technology that delivers high -fidelity 3D video over conventional 2D broadcast networks (cable, satellite, and IPTV), allowing playback on any 3D display device, including home theater and digital cinema projectors. SENSIO has pioneered 3D delivery in the home theater market since its introduction of the first high -end home theater 3D video processor at CES 2003. This year, at the 3D Entertainment Summit(TM), the company will feature technology integration and partnerships that are further enabling professional -quality 3D in the home.

GEO Semiconductor has licensed the SENSIO(R) 3D Encoder Core for the GEO Realta(TM) T2 chip used worldwide in leading broadcast and media systems. The GEO Realta Platform is the only chipset platform that enables full compliance with the "HQV (Hollywood Quality Video) powered by Teranex" industry benchmark. SENSIO(R) 3D technology is also being integrated by Trident Microsystems into its TV550 3D TV system -on -chip (SoC) and other chips designed for 3DTVs, and has been selected for the new line of 3DTVs from America's No. 1 LCD HDTV company, Vizio, as the only full HD 3D format.

Compatible with leading HD satellite broadcast and on -demand systems, content encoded in the SENSIO(R) 3D format is viewable via standard HD set -top boxes and on the growing number of 3DTVs coming to market.

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.