Innovative Exhibits Focus on New Ways of Accessing Content

Arlington, Va., September 1, 2010 - The Consumer Electronics Association (CEA)® today announced the launch of CES' newest TechZone, Access on the Go, co -sponsored by the International Digital Publishing Forum. This new TechZone is dedicated to technology that is changing the way consumers access content. The 2011 International CES, the world's largest consumer technology tradeshow, is set to run January 6 -9 in Las Vegas, Nevada.

With the steady increase in demand for on -the -go content, mobile devices that deliver music, movies, television, books and magazines have become more popular. Gone are the limits of gaining information from stationary forms of technology or even from just a cell phone. As consumers seek new ways to view, obtain and send content on the go, the Access on the Go TechZone will feature devices that are changing the way content is accessed.

The TechZone will showcase technology that promotes seamless connectivity and mobility, enabling users to communicate, access and send content from any location - in the car, at home or on -the -go. The Access on the Go TechZone will showcase the most innovative devices relating to eBooks, netbooks, smartbooks and tablets, including brands such as Handii and the Entourage eDGe.

According to CEA Market Research, the tablet category is experiencing astonishing growth including advancements in 3D, and represents 31 percent of the total U.S. consumer PC market, which includes desktops, notebooks and other tablet PCs.

"The addition of the Access on the Go Techzone to the specialized new technology market areas on the CES show floor really proves that CES is the top global destination for experiencing cutting -edge CE products, services and companies," said Karen Chupka, senior vice president, events and conferences, CEA. "This unique destination will showcase devices that are defining, enabling and changing the way content is accessed and viewed, and you will only see it at CES."

The Access on the Go TechZone is one of many hot product destinations on the 2011 International CES show floor. A full list of upcoming CES TechZones is on CESweb.org, highlights include; Connected Home Appliances, Electric Vehicles, FitnessTech, iLounge Pavilion, Location Based Services and Sustainable Planet.

The Access on the Go TechZone at the 2011 International CES is located in the South Hall of the Las Vegas Convention Center. Companies interested in exhibiting should contact Shari Sally, Account Executive for CES, at ssally@CE.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $165 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

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