Middle East's PALME regarded as "the most important event" for industry professionals and buyers Visitors with purchasing authority of more than US$ 1.035 billion attended the 2010 show

The Middle East has been identified as being among the fastest growing markets for the multi-billion dollar audio visual industry which, in spite of the troubling economic environment last year, has seen no overall contraction in spending.

The Middle East has been identified as being among the fastest growing markets for the multi -billion dollar audio visual industry which, in spite of the troubling economic environment last year, has seen no overall contraction in spending.


The future looks bright for the AV industry with the market in the Middle East and Africa alone expected to be worth more than $3 billion by 2012.

PALME Middle East is the region's only trade event dedicated to professional Audio, lighting, AV, systems integration, music and entertainment solutions. Now in its 9th year, PALME occupies a key position in the global trade show circuit and provides the Middle East with its own unique industry forum.

Co -locating INSTALL for AV & Systems Integration and Smart Home technologies and MUSAC for musical instruments, equipment and accessories, PALME has established itself as the region's largest trade show for professionals in this burgeoning industry.

"Market dynamics are now changing and regional buyers are not travelling as much to Europe or he US to source products and services as they used to 3 years ago. There is an immense potential for business growth and finding newer market segments for manufacturers who wish to explore the Middle East as a markets. Above all, the extraordinary spending power makes this region unique", said Mustafa Iqbal, Senior Marketing Manager for PALME.

"The purchasing authority of visitors that attended the 2010 edition of PALME Middle East accumulated to a whopping US$ 1.035 billion, which clearly indicates the size of this burgeoning market and how much business companies may attract by being part of the forthcoming edition of this show in April 2011", he added.

The show witnessed 19% increase in number of exhibiting companies, 95% of which confirmed that the quality of visitors and their return on investment for participating at PALME had met or surpassed their expectations.

"We had another great show this year, despite the travel plans being somewhat disrupted from the UK. We were able to really increase market penetration which is made easy with a show like PALME", says Gordon Cooper, Director of SES, UK.

Roberto Coleman, Director of Smart -HDL Business Development that also exhibited in PALME 2010, says "Not only were we pleased with the number of visitors that visited our Exhibition but we (also) learned how to use limited resources more effectively and discovered cost -effective ways to build up our pipeline while reaching a much boarder spectrum of prospects."

The exhibition welcomed 200 exhibiting companies from 35 countries and more than 6000 highly targeted and focused buyers and industry professionals from 68 countries that also presented a 4% y -o -y increase in international participation.

Scheduled from 26 - 28 April next year, PALME 2011 will feature areas for laser & lighting demos, simulators & home automation areas, music & DJ equipment demos as well as conferences, certified education courses and free to attend product / technology focused seminars. Another highlight for 2011 will be the second PALME Middle East Awards where achievements will be rewarded in 10 categories covering Audio, AV and Lighting sectors.

For more information, please visit www.palme -middleeast.com
Email your enquiries to palme@iirme.com

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