AV manufacturers gearing up for Asian growth at InfoComm Asia 2010

Meet some 320 international brand leaders and emerging Asian brands at InfoComm Asia 2010, Asia's largest trade show dedicated to pro audiovisual, information communication and systems integration.

(Hong Kong, 27 July 2010) Once again, Asia's AV community will gather in Hong Kong this

November for an update on the latest pro AV products and applications. InfoComm Asia
2010, to be held from 17‐19 November at the Hong Kong Convention & Exhibition Centre,
will feature some 320 AV manufacturers from 27 countries. Occupying some 17,000
square metres of exhibition space on one floor, the event will be a good opportunity for
the AV dealers, distributors, designers and systems integrators and consultants to find not
only new products but also new manufacturers. They can also connect with Asian end
users as 44% of the attendees in the 2008 event came from the end‐user markets.

Asia Pacific: world's 2nd largest AV market

With the Asia Pacific region overtaking Europe as the second largest pro AV market in the
world, according to an InfoComm International® market survey, InfoComm Asia 2010 will
be a valuable source of new cotacts and education for AV professionals in Asia.

The survey shows that Asia Pacific accounts for 25% or $16.8 billion of global sales, and
forecasts the region to be the fastest growing over the next three years, at a CAGR of 13%
vs 9% CAGR projected for Europe and North America. By 2012, the Asia Pacific pro AV
market is expected to reach $23.9 billion, with China, Hong Kong and Taiwan, taken
together, having the largest share (32%) of the market. The Indian subcontinent market
accounts for 9%, but is the fastest growing at a CAGR of 23% between 2009 and 2012 (vs
14% for larger China), with a projected size of $2.66 billion by 2012.

International and emerging brands, latest products

To participate in the growing Asian markets, many international AV manufacturers have
used the InfoComm Asia platform to increase their brand presence in Asia.

International AV brand leaders at InfoComm Asia 2010 include AMX, Beyerdynamics,
Crestron, Christie Digital, Da‐Lite, Danish Interpretation Systems, Digital Projection, Extron,
dnp denmark, Draper, Extron, Jupiter Systems, Kramer, Lighthouse Technologies, LG
Electronics, Lighthouse, Oray, projectiondesign, Sennheiser, Stewart Filmscreen, Vtron
and Wolfvision. Among the leading Asian brands are Cayin Technology, Creator, Dehao
Electronics, Gefen, Grandview Crystal Screen, GQY, Shenzhen Liantronics, Taiden and Vity

Besides exhibiting AV systems for diverse applications, a number of manufacturers will
also be launching their latest products to the Asian market at InfoComm Asia 2010. Cayin
Technology will be showing its new fanless, web‐based zone‐type digital signage
multimedia players. Crestron will demonstrate its fully modular and expandable 32x32
DigitalMedia matrix switcher. Fitness Audio Network brings its 6‐channel back of head
UHF transmitter, tailor‐made for its Aeromic and E*Mic microphones - a sweat resistant
mic transmitter kit for fitness instructors. TOA (Hong Kong) will present its latest solutions
for presentation and conference applications, including two digital mixers shown for the
first time in Asia. And, Tri‐Net Electronics will introduce its 3D Ready‐HDMI Aplitter to
distribute 3D High‐Definition signals for OOH media, retail, building and security

Other manufacturers with innovative AV applications include Da‐Lite, Elite Screens and
Stewart Filmscreen with state‐of‐the‐art projection and screen systems for high impact
presentations; Beyerdynamics, ClearOne, ClockAudio and Taiden which will showcase
their audio and video conferencing products; ONELAN and VTRON offering digital signage
solutions; Tranzendia and Walltop International presenting interactive learning and
presentation technologies; and AMX with hardware and software controllers to
seamlessly integrate the various AV systems for efficient and user‐friendly operation.

Learning Opportunities from the Summit Program

In conjunction with the trade exhibition, the InfoComm Asia 2010 Summit Program will
offer learning opportunities for all levels of AV involvement.

For AV technicians, engineers and IT professionals, the InfoComm Academy Seminars
organized by InfoComm International® will provide technical updates on industry practices
and trends. Among the topics that will be covered are:
• Managing your AV business for future viability
• Designing for speech intelligibility
• 3D Stereoscopic Imaging
• Calibration and Colour Matching of Displays
• AV and Fibre Optics
• HDMI, DVI, Displayport
• AV Design for Large Venues
• Technology Trends
• Projection Brightness and Contrast

The InfoComm Academy Seminars will also feature a 2‐day wokshop by SynAudCon
(www.synaudcon.com), an audio training resource organization dedicated to providing
practical, in‐depth training on the principles of audio and acoustics. This first‐in‐Asia
workshop titled Professional Sound System Design: A Practical Approach will help
participants to gain more confidence in the systems they designed by learning the most
critical elements of the design process. Loudspeaker sensitivity, headroom considerations,
device selection and placement, arrays, acoustic interference, the room impulse response
(RIR) are some of the topics which will be covered in this SynAudCon workshop.

For systems integrators, consultants, distributors, rental & staging companies, the
Manufacturers' Presentations will offer in‐depth discussion of new AV technologies,
products and solutions.

End‐user professionals from vertical markets will find the Industry Conferences useful.
These are specialized sessions on AV applications for specific market sectors, including
transportation, education, retail, DOOH media, worship, leisure and hospitality, corporate
and security. Topics lined up include:
• AV standards and their affect on the building industry
• Principles of AV Design for Architects and Engineers
• Smart Buildings
• Room Management and Scheduling
• AV Survival Guide for Facility Managers
• Projection Screen Applications
• Real world Applications of 3D Displays
• Touch‐Based Interactive Digital Signage; Attention, Retention and Motivation ‐ Prospects
for the future
• Wireless RF Spectrum
• Terrorism Risks in Asia + Corporate Risk Mitigation
• Control & Command Centre AV for transportation, facility management, security, etc.

Summit participants can also register to attend the Technical Site Visits to actual AV
facilities which have installed AV systems extensively, for a first‐hand appreciation of real

This includes a behind‐the‐scenes visit to the ALiVE exhibition at the Hong Kong Science
Park. An acronym for Applied Laboratory for Interactive Visualization and Embodiment,
the ALiVE exhibition offers a unique occasion to experience nine spectacular immersive
environments at the frontiers of art and science. It features ground‐breaking innovations
in panoramic 3D cinema, embodied architecture, games and animation, digital humanities,
distributed media, interactive visualization and simulation. This is City University of Hong
Kong's imaginative new research incubator and showcase for innovations in creative
media, building on world famous research achievements that have been made over recent
years at the ZKM Centre for Art and Media in Karlsruhe, the UNSW iCinema Research
Centre in Sydney and Museum Victoria in Melbourne. More information about ALiVE can
be found at www.cityu.edu.hk/scm/alive.

Free attendance
Attendance in the Trade Exhibition and most programs in the Summit is free, for trade
representatives and professional end users only. Registration is required. For full
information and registration, please visit www.infocomm‐asia.com.

InfoCommAsia Pte Ltd is dedicated to delivering professionally organized exhibitions and
events exclusively for the pro AV and systems integration industry in Asia. It is a joint
venture between InfoComm International®, organizers of InfoComm, the world leading
event for the audiovisual industry and MP Asia Pte Ltd, a founding partner of WEO, a
regional network of professional event organizers committed to supporting fellow
industry players.

InfoCommAsia events bring together global solutions and world class technology, provide
access to Asia's diverse and thriving markets, and deliver expert knowledge to industry
practitioners and manufacturers. Besides staging cutting‐edge showcases, every
InfoCommAsia event promises invaluable education and training, expert presentations,
live pavilions and exciting networking opportunities, providing new age marketing
opportunities for the global AV industry.

InfoComm International® is the international trade association of the professional
audiovisual and information communications industries. Established in 1939, InfoComm's
5,000 members including manufacturers, systems integrators, dealers and distributors,
independent consultants, programmers, rental and staging companies, end‐users and
multimedia professionals from more than 80 countries. InfoComm International® is the
leading resource for AV market research and news. Its training and education programs,
along with its separately administered Certified Technology Specialist (CTS) and
corporately administered Certified Audiovisual Solutions Provider (CAVSP) credentials, set
a standard of excellence for AV professionals. InfoComm International is the founder of
InfoComm, the largest annual conference and exhibition for AV buyers and sellers
worldwide. InfoComm also co‐sponsors the Integrated Systems show in Europe and Russia
and the InfoCommAsia shows InfoComm China, InfoComm India and InfoComm Asia.
Additional information is available at www.infocomm.org.

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