Chief Launches RackBuilder™ - A Professional Online Tool for Building and Specifying Raxxess Series Rack Solutions

RackBuilder effortlessly builds even the most complex rack configurations in 3D to give customers the right configuration in the real world.

Minneapolis, MN. - - (June 2010) - www.chiefmfg.com - - Chief, the industry leader in AV mounting and rack solutions, is proud to announce the launch of its newest online tool -RackBuilder.


"RackBuilder will fundamentally change the way our customers specify and order rack configurations", said Laurie Englert, Chief's Marketing Director. "Unlike other tools in the industry, RackBuilder offers a real -time solution with precise, photorealistic renderings of our rack products, allowing customers to build, save and email rack configurations quickly and easily - all online."

Users will walk through a series of five simple steps that will guide them to complete even the most complex rack mount solution. RackBuilder monitors and automatically calculates rack space capacity and compatibility to show the results of the users' selections in real -time. Customers can even add popular accessories such as doors, fans, panels, shelves, power management and much, much more.

An innovative sharing feature within RackBuilder allows users to easily save and send their rack configurations to customers, to other websites and to create a PDF to help order their exact configuration.

Chief focuses on providing excellent customer service and the most innovative online applications for AV dealers, integrators and specifiers, including its popular MountFinder™ manufacturers cross reference database and MountBuilder™, the industry's first mount configuration tool. "We're excited to add RackBuilder to our list of applications for our customers," said Englert. "Rack mount systems can be complex. By developing an interactive rack builder, we're focusing on adding value for our customers by helping them find and build exactly what they need in an easy, visual way."

Take RackBuilder for a test drive at Chief's InfoComm booth C4435 or visit www.chiefmfg.com or www.rackbuilder.com for more information.

About Chief
Chief is a division of Milestone AV Technologies, a Duchossois Group Company, and has more than 30 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts, racks and accessories for TVs, displays, projectors and other AV components.

Chief continues to design innovative solutions and helpful online applications, like Chief's exclusive MountBuilder™ and RackBuilder™ applications that complement the technology they support. With numerous product awards and patented designs, Chief provides unique mount features, and is recognized for delivering quality products and knowledgeable, helpful customer service. You can follow @chiefmfg on Twitter or become a fan of Chief on Facebook for the most up -to -date information.

U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota, California, Hong Kong and the Netherlands. www.chiefmfg.com.

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