Chief Debuts All New Line of AV Rack Systems and Accessories at InfoComm 2010

After acquiring Raxxess in 2009, Chief is ready to launch its next generation of AV rack solutions - The Raxxess® Series.

Minneapolis, MN. - - (June 2010) - www.chiefmfg.com - Chief, the industry leader in AV mounting solutions, is debuting its new line of Raxxess Series racks and accessories at InfoComm 2010 show in Las Vegas.


"Similar to our infield research when launching the Fusion Mount Line, this new innovative line is the result of listening to what our customers said would make their installs easier and more efficient," said Carl Breczinski, Product Manager for the new Chief Raxxess Series. "We believe that our customers will see the benefits that these new racks can bring to their next job." From extra space gained in the bottom of each rack for mounting small components to offering consistent ventilation options, the new Raxxess Series boasts advanced features and quality engineering that installers love to see," add Breczinski.

There are three new rack configurations highlighted at InfoComm. The E1 Raxxess Series Rack is an enclosed rack with solid steel construction; laser cut knockouts and integrated cable tie points with an included rear rack rail.

The S1 Raxxess Series is a knockdown rack with solid steel construction and is easy to assemble, requiring only five minutes of one person's time.

The F1 Raxxess Series Furniture Rack comes in three sizes and three different finishes. It ships fully assembled with large casters for easy maneuvering, a steel sub -frame for stability and durability and an open rear door for ease of installing components. A monitor mount accessory makes using this rack with computers simple.

A full line of accessories, including products bundled with SurgeX® surge arresters and thermal management products like the new 1U Fan Panel and Filtered Fan to protect equipment from dust are also exciting additions to this new line of racks.

Also debuting at InfoComm is RackBuilder™ -Chief's professional online rack mount configuration tool. "RackBuilder will fundamentally change the way our customers specify and order rack configurations", said Laurie Englert, Chief's Marketing Director. "Unlike other tools in the industry, RackBuilder offers a real -time solution with precise, photorealistic renderings of our rack products, allowing customers to build, save and email rack configurations quickly and easily - all online."

Users will walk through a series of five easy steps that will guide them to complete even the most complex rack mount solution. RackBuilder monitors and automatically calculates rack space capacity and compatibility to show the results of the users' selections in real -time.

Customers will be pleased to know that all their AV mounting and rack needs can be taken care of on one purchase order and are backed by Chief's quality customer service. Seven pre -configured rack packages will be available beginning June 7th to meet almost any rack mount need right off the shelf. The newest line of racks that are debuting at the show will begin shipping Fall of 2010.

Take a look at the new Raxxess racks and accessories and build your own configuration using the new RackBuilder tool at Chief's InfoComm booth C4435 or visit www.chiefmfg.com or www.rackbuilder.com for more information.

About Chief
Chief is a division of Milestone AV Technologies, a Duchossois Group Company, and has more than 30 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts, racks and accessories for TVs, displays, projectors and other AV components.

With numerous product awards and patented designs, Chief provides unique mount features, and is recognized for delivering quality products and knowledgeable, helpful customer service. You can follow @chiefmfg on Twitter or become a fan of Chief on Facebook for the most up -to -date information.

U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota, California, Hong Kong and the Netherlands. www.chiefmfg.com.

-### -

Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website www.vistodoorbell.com, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.