New CONNECTIONS™ White Paper analyzes Google TV Strategy

Parks Associates released the new white paper "Google TV - Searching for Success" ahead of the upcoming CONNECTIONS™ conference

International research firm Parks Associates today released the new white paper "Google TV - Searching for Success" ahead of the upcoming CONNECTIONS™ conference on June 8 -10, 2010. The white paper analyzes the strategy behind Google TV and the market conditions surrounding Google's foray into the connected CE market.


Parks Associates will host CONNECTIONS™: The Digital Living Conference and Showcase on June 8 -10 at the Santa Clara Convention Center. CONNECTIONS™ is the premier event for research and analysis on connected home technologies and digital living solutions, with over 600 executives attending each year.

"U.S. revenues from online video on connected CE, excluding game consoles, will reach $800 million by 2014, but since this amount is divided among all the players, it won't be a huge revenue stream for the individual companies," said Kurt Scherf, VP, principal analyst, Parks Associates. "Google brings the potential for huge advertising revenues; however, content is key to a successful solution."

Parks Associates' recent study Digital Media Evolution II found demand for premium content is driving consumer interest in connected CE. Given these findings, content partnerships and the ability to deliver high -quality video will be significant factors for success in this market.

CONNECTIONS™ will feature the following keynotes:

- - "Entertainment in a Connected World," June 8
Mitch Singer, CTO, Sony Pictures Entertainment; President, DECE

- - "TV Technology in the New Age of Consumer Buying," June 9
Scott Birnbaum, Vice President, Samsung LCD Business

- - "The Connected Home: Turning SciFi into Non -Fiction," June 9
Joseph Ambeault, Director, Product Development and Management, Video Services, Verizon

- - "Smart TVs: Ready for Primetime," June 10
Wilfred Martis, General Manager, Retail CE, Digital Home Group, Intel Corporation

Connected CE and TV Sessions at CONNECTIONS™:
• Expanding Consumers' Digital Media Choices
• Monetizing Connected CE
• TV Everywhere and Online Video
• The Future of the Set -top Box
• 3DTV
• Trends in User Interfaces
• Design Elements for Connected CE
• TV and Online Video Advertising Metrics

For more information on CONNECTIONS™, visit www.connectionsus.com or contact sales@parksassociates.com, 972 -490 -1113.

About CONNECTIONS™

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA) ®, is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

This unique research -driven executive conference and showcase delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value -added services, and home systems. http://www.connectionsconference.com


Media Contact:
Mindi Sue Sternblitz -Rubenstein
Parks Associates
972.490.1113
Mindi.Sue@ParksAssociates.com

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