Close to 50% of U.S. households are interested in home energy monitoring, creating new opportunities for home controls

CONNECTIONS™ to examine strategies for in-home energy monitoring and control systems

Home monitoring and controls companies will need to take alternate, more indirect routes to reach mass -market status, according to international research firm Parks Associates.

The firm, which will host CONNECTIONS™: The Digital Living Conference and Showcase on June 8 -10 in Santa Clara, recommends these companies, to overcome the difficult U.S. economic climate and cost -conscious consumers, should align with individual applications that are gaining widespread interest, such as energy management.

"Almost 50% of U.S. households are very interested in an energy -monitoring device, with nearly 80% willing to pay $100 provided it saves 10 -30% on their electricity bill," said Bill Ablondi, director, home systems research, Parks Associates. "Energy applications are popular now because of the need for cost savings, but in the end, all home systems will need to be interconnected. By embedding their technologies into energy -related appliances and systems, controls and monitoring companies can get a foothold in the home and start to build traction on a mass scale with consumers."

Controls and monitoring companies can form strategic partnerships with system manufacturers, service providers, and utilities to build these inroads. Many utilities have smart grid programs, which have partnership opportunities, but the popularity of energy solutions has attracted new, nontraditional players. For example, Intel recently announced a sensor that monitors power usage throughout a home and shows the homeowner the amount of power used by different appliances and systems.

The Home Systems & Controls track at CONNECTIONS™ includes the following panels:
· Residential Energy Management
· Getting Consumers to Care about Home Controls
· Business Models for Energy Management
· Home Area Network: Architectures and Implications
· Energy Management as a Key Application for Home Controls

The panels will feature speakers from 4Home, Best Buy, Cisco, Control4, Direct Energy, GridWise Architecture Council (U.S. Department of Energy), HomePNA Alliance, Ingersoll Rand, Intamac Systems, Powerhouse Dynamics, SimpleHomeNet, and Wi -Fi Alliance.

Other CONNECTIONS™ Session Topics:
· New Media and Digital Content
· Consumer Electronics
· Entertainment Platforms & Value -Added Services

For more information, visit or contact, 972 -490 -1113.


CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA) ®, is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

This unique research -driven executive conference and showcase delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value -added services, and home systems.

Media Contact:
Mindi Sue Sternblitz -Rubenstein
Parks Associates
972 -490 -1113

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