Definitive Technology Announces Senior Management Promotion

Definitive Technology today announced the promotion of industry veteran Paul DiComo, effective immediately.

Baltimore, MD -January 22, 2010 -Premium loudspeaker manufacturer Definitive Technology today announced the promotion of industry veteran Paul DiComo, effective immediately. Mr. DiComo, formerly VP of Marketing has been promoted to the position of Senior Vice President of Marketing and Product Development. Paul will join CEO Jim Minarik and other key executives on the DEI Holdings Senior Officers Group. Definitive's Industrial Design and Engineering resources have reported to Mr. DiComo since April of 2009 and this promotion formalizes that reporting structure. The first new product developed under his leadership is the Mythos XTR -50 ultra -thin high performance loudspeaker that was named the CES 2010 Best of Innovations award winner in the High Performance Audio category.


On announcing the promotion, Jim Minarik, President & CEO of Definitive Technology and DEI Holdings, Definitive's parent Company said, "since Paul joined Definitive in 2007 he has made significant contributions to both our marketing and product development efforts, and this recognition is richly deserved." Minarik said further, "The Definitive executive team of Paul DiComo and Executive VP Dave Peet are a great combination, and both I and our entire Board of Directors know we are lucky to have them both as part of our team."

About Definitive Technology
Definitive Technology has been committed to building superior sounding home audio and home theater loudspeakers since 1990, when the company was founded by three lifelong audiophiles and experts in speaker design, acoustics and marketing. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Based in Baltimore, Maryland, Definitive Technology is part of the DEI Holdings family of consumer electronics brands. Audio/video specialty retailers throughout the US and over 30 countries around the world proudly sell Definitive Technology loudspeakers. For more information and the location of your nearest Definitive retailer visit www.definitivetech.com, or call us at (800) 228 -7148 (USA and Canada). Outside of North America, call +1 (410) 363 -7148.

About DEI Holdings

Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio® and Definitive Technology® brand names), and consumer -branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under both the Polk Audio and Orion® brand names. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe and Asia. For more information, please visit www.deiholdings.com.

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