Industry Leaders Converge at Parks Associates' Smart Energy Summit: Engaging the Consumer

Parks Associates to host executive conference January 25-27 in Austin

Parks Associates will host over 150 executives from leading utilities and companies active in energy management and smart infrastructure at next week's Smart Energy Summit: Engaging the Consumer. The executive conference, hosted in cooperation with Austin Energy, will take place January 25 -27 at the Hyatt Regency, Austin, Tex., and will focus on the consumer, distribution channels, and the opportunities and challenges in residential energy technologies.

Event sponsors include Cisco, Control4, Direct Energy, Exceptional Innovation, HAI Smartgrid Solutions, HomeGrid Forum, HomePlug Forum, iControl Networks, INSTEON, Intamac Systems, ista, Lockheed Martin, OpenPeak Inc., People Power, RCS, Watteco, and Xanboo.

Keynote speakers at the conference are Andres Carvallo, CIO, Austin Energy; Dr. George W. Arnold, National Coordinator for Smart Grid Interoperability, National Institute of Standards and Technology (NIST), U.S. Department of Commerce; and Bob Heffron, Utility Market Manager, Verizon.

The conference features research from Parks Associates' Residential Energy Management service, including data on consumer readiness to adopt new technologies and current usage of energy management tools.

Parks Associates reports up to 85% of U.S. households are willing to pay $80 -$100 for cost -saving energy -related equipment if they are guaranteed to save 10 -30% off their monthly electricity bill.

The following companies are participating as speakers:

Austin Energy
Best Buy
Cisco Systems
Cox Communications
Direct Energy
Exceptional Innovation
GE Energy
GridWise Architecture Council, U.S. Department of Energy
HomeGrid Forum
iControl Networks
Intamac Systems
ista - North America
NIST, U.S. Department of Commerce
Pecan Street Project
People Power
Progress Energy
Reliant Energy
Residential Control Systems
Sensus Metering Systems
Vantage Controls
Wi -Fi Alliance
ZeroG Wireless, recently acquired by Microchip Technology Inc.
Z -Wave

Event supporters include AltEnergyMag, CABA, CEDIA, Energy Priorities, Home Toys, Mercom Capital Group, PHOTON, RFP Magazine, Smart Grid Today, VB/Research, and WinSmartGrid.

For more information, visit

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates in cooperation with Austin Energy, is the premier conference studying the market for residential energy management and Smart Grid technologies.

The event, January 25 -27, 2010, in Austin, Tex., features a unique combination of market research, including Parks Associates' landmark Residential Energy Management service, and real -world expertise derived from Austin Energy's Smart Grid, the largest working Smart Grid in the U.S.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Parks Associates creates research capital through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. | | |

Media Contact:
Mindi Sue Sternblitz -Rubenstein
Parks Associates
972 -490 -1113

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