George Arnold, National Coordinator for Smart Grid Interoperability at NIST, to keynote Parks Associates' Smart Energy Summit

NIST efforts critical as U.S. consumers look to cut energy costs

Parks Associates announced today that George Arnold, National Coordinator for Smart Grid Interoperability, National Institute of Standards and Technology (NIST), U.S. Department of Commerce, will deliver the afternoon keynote "NIST Smart Grid Interoperability Standards and the Home Area Network" at Smart Energy Summit.

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates in cooperation with Austin Energy on January 25 -27 at the Hyatt Regency, Austin, Tex., focuses on the opportunities and challenges in residential energy technologies and identifies business strategies for in -home energy monitoring and management systems.

Sessions will include research from Parks Associates' Residential Energy Management project, which features nationwide consumer surveys and industry profiles to assess the market for energy -related digital systems and services. The most recent consumer survey reports 80 -85% of U.S. households are willing to pay for in -home energy monitors if these solutions can lower their electric bills.

"Most consumers are not familiar with the Smart Grid concept, but approximately 80% are interested in ways to cut their energy costs," said Bill Ablondi, director, home systems research, Parks Associates. "If efforts to improve the grid and extend those benefits to consumers are to be successful, they will have to emphasize simplicity and ease of use. NIST has a significant role in this effort, and Summit attendees will benefit greatly from Dr. Arnold's insight."

In his keynote on January 26, 1:45 p.m., Dr. Arnold will discuss the challenges that need to be addressed in developing the interface between the Smart Grid and the Home Area Network. NIST is coordinating the development of a robust, interoperable framework of technical standards that will help transform the nation's electric infrastructure into an "energy internet."

Dr. Arnold was appointed National Coordinator for Smart Grid Interoperability at the NIST in April 2009. He is responsible for leading the development of standards underpinning the nation's Smart Grid. He joined NIST in September 2006 after a 33 -year career in the telecommunications and information technology industry.

For more information, and to register for Smart Energy Summit, visit

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates in cooperation with Austin Energy, is the premier conference studying the market for residential energy management and Smart Grid technologies.

The event, January 25 -27, 2010, in Austin, Tex., features a unique combination of market research, featuring Parks Associates' landmark Residential Energy Management service, and real -world expertise derived from Austin Energy's Smart Grid, the largest working Smart Grid in the U.S.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. | | |

Media Contact:
Mindi Sue Sternblitz -Rubenstein
Parks Associates
972 -490 -1113

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