Parks Associates to present Connected TV and Cloud Media research at Digital Hollywood

Special Research Presentation sponsored by Rovi

Kurt Scherf, Vice President, Principal Analyst, Parks Associates, will present a special session "Cloud Media & Connected TVs: The New Face of Digital Entertainment" at Digital Hollywood Fall on Wednesday, October 21.

This research presentation, sponsored by Rovi Corporation will start at 10:45 a.m., in the Escondido Room, at the Loews Santa Monica Beach Hotel, Santa Monica, Calif.

Mr. Scherf will present Parks Associates' latest consumer research, detailing demand and interest regarding connected CE and cloud media services, and discuss the implications of networked entertainment within the context of the connected home.

He will also discuss use cases for connectivity and identify offerings from CE vendors and service providers that are driving consumption of on -demand, multiplatform, and mixed -media entertainment.

"Networked entertainment is redefining the concept of the connected home," Scherf said. "In the U.S., more than 20% of consumers find connected set -top boxes enabling whole -home and PC -to -TV content services highly appealing, while more than one -third express interest in connected TVs and Blu -ray players that can deliver enhanced video -on -demand services. To fulfill this growing demand, and remain competitive, companies will have to serve more content and services in multiple locations and on multiple platforms."

Rovi Corporation, which delivers solutions that enable consumers to intuitively connect to new entertainment from many sources and locations, is sponsoring this special research and lunch session. For more information about this special event, visit or call 972 -490 -1113.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series. | | |

Media Contact:
Mindi Sue Sternblitz -Rubenstein
Parks Associates
972 -490 -1113

Featured Product

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

Use for any Low Voltage Cabling, A/V, Telecom, Data, Networking Ideal for : Sound Bars & Wall Speakers • Home Theater Cabling • A/V Furniture The SPEEDPORT™ is incredibly versatile and is ideal for wall mounted box speakers, sound bars and wireless access devices mounted in ceilings. It can accommodate almost any device needed to be hung on a wall or ceiling with cable pass thru and mounting. The ultra low profile design features a rubber grommet insert for bulk cable pass thru. Two mounting screws are hidden behind the grommet and offer a clean, unobtrusive presentation. Installation is quick & simple using a hole saw and attaches to acoustical ceiling tiles and/or gypsum board. Reducing labor and a whole lot of mess from hand cutting large rectangular holes - Low voltage brackets are no longer needed. Just cut your hole in the desired location, insert SPEEDPORT™ and tighten adjustable mounting arms to fasten securely.