CAPITOL SALES REINVIGORATES ITS IMAGE WITH EXTENSIVE BRANDING CAMPAIGN

Capitol today announced a new branding campaign that updates the company's presence with a fresh, vibrant image. The campaign officially kicks off at the 2009 CEDIA Expo, where the Capitol booth will showcase the exciting new look and feel.

ATLANTA, GA, September 8, 2009 - Capitol, the leading consumer electronics distribution source for residential systems and light commercial contractors, as well as retailers and premium incentive resellers, today announced a new branding campaign that updates the company's presence with a fresh, vibrant image. The campaign officially kicks off at the 2009 CEDIA Expo, where the Capitol booth will showcase the exciting new look and feel for the trade.


"Our new company graphics are a reflection of what Capitol brings to electronics professionals," said Jeff Kussard, Capitol's Strategic Development Director. "We set out to create a look that would boldly project the experience of working with Capitol - proven expertise, confidence in doing business with us, and empowerment for our dealers and their customers. We're excited by the new campaign, and we think our customers will like it as much as we do."

The first look at the new Capitol Sales graphics will greet visitors to Capitol's CEDIA booth (#1665). Four kiosks will be branded with the new company logo and colors, each dedicated to a different area of Capitol's expertise and service:

• Energy Saving: This kiosk will emphasize green technologies for the home, including products and solutions for home energy management and conservation.

• No New Long Wires: Featured will be exciting alternatives to new long wire runs in retrofit installations, including Powerline Carrier technology and wireless solutions.

• Capitol - - Your HDMI Experts: This kiosk is designed to showcase Capitol Sales as the integrator's expert partner in deploying HDMI throughout their installations.

• Opportunities in Light Commercial Contracting: Attendees will discover the many ways to broaden their service offerings to the light commercial market.

In addition, all four Capitol CEDIA kiosks will run short commercials interspersed with the main technology messaging. Topics for the commercials will include information on Capitol's upcoming, revamped B2B web site (which will also feature the new branding) and business opportunities in digital signage, coordinated with Capitol partner Tightrope/Carousel, which is providing the digital signage for the booth.

The main section of the Capitol booth is a concave area that will be set up as a theater and will present the company's new relationships with Salamander Designs and other top -tier brands. Throughout the exhibit, visitors will learn about Capitol's extensive product offerings for the custom installation markets, myriad vendors and products, and the company's acclaimed sales and customer service.

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About Capitol
Capitol is the leading distribution source for electronic systems contractors and retailers who are looking for home theater, telephone, integrated home systems, and commercial A/V products. The company is famous for taking a 360 -degree approach to its business, offering high -quality products at competitive prices, plus hands -on application training, expert technical help and unmatched customer service. In 2009, the company debuted the Capitol Learning Institute™ - Regional Outreach, a new education program that is taking Capitol's successful training offerings on the road to five regions throughout 2009 in partnership with CEDIA University On the Road. Additionally, Capitol offers hundreds of application -based education courses throughout the year, including filled -to -capacity classes at CEDIA, EH Expo, and other industry events. For further information, visit the company's web site at www.capitolsales.com, or call 1 -800 -467 -8255 (INS -TALL). Media inquiries should be directed to Adam Sohmer; Sohmer Associates, LLC; 347 -497 -4965; adam@sohmerassoc.com.

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