Bowers & Wilkins Launches New Media Division October 1, 2009

Bowers & Wilkins announces New Media Division. Offers consumers a high-quality audio experience. Jan McNair appointed to head up new division. Exciting range of New Media products to debut in next six months.

Bowers & Wilkins announces New Media Division. Offers consumers a high -quality audio experience. Jan McNair appointed to head up new division. Exciting range of New Media products to debut in next six months.




Bowers & Wilkins is pleased to announce the establishment of its New Media Division. Created to build on the success of Zeppelin, the New Media Division is headed up by Jan McNair, ex Netcom/Jabra, who will oversee the rollout of an exciting collection of new products over the next six months.

With the launch of the zeppelin two years ago, Bowers & Wilkins goal was to use its engineering and design competence to deliver best in class audio products to the new digital consumer. The creation of the New Media division will enable Bowers & Wilkins to successfully capitalize on this opportunity and introduce the Bowers & Wilkins experience to a new and growing consumer segment.

"Over the next 6 months Bowers & Wilkins will launch a series of New Media products that extends the Zeppelin family and enters the PC speaker and headphone space." Jan McNair says. "All products offer the digital consumer the same premium listening experience and best -in - class product design Bowers & Wilkins has delivered to millions of customers since 1966.

'' Given the nature of where the new digital consumer expects to find the new media product offerings, Bowers & Wilkins New Media division is expanding its channel partnerships to include premium retailers of these new categories of products," Jan McNair says.

Bowers & Wilkins now has three divisions: Bowers & Wilkins Loudspeakers, Bowers & Wilkins New Media, and Bowers & Wilkins Automotive. Each has its own personality and goals, but all draw technology and inspiration from Bowers & Wilkins' heritage and audio engineering experience.

For more information on Bowers & Wilkins New Media Division contact:
Nicoll Public Relations at 781 -762 -9300 / John@nicollpr.com, Lucette@nicollpr.com.

Note to Journalists: This press release along with digital images can be downloaded here: www.Nicollpr.com/BowersWilkins.

About Bowers & Wilkins
Bowers & Wilkins has over 40 years of audio engineering experience. It makes the world's most advanced home cinema, hi -fi and iPod® speakers, which are used by Abbey Road Studios and music lovers everywhere. Its New Media products redefine the audio experience for the digital consumer.


Trademark acknowledgements
iPod is a registered trademark of Apple Inc.
Zeppelin is a trademark of B&W group Ltd.

Featured Product

Aperion Audio - Award Winning Home Audio for less

Aperion Audio - Award Winning Home Audio for less

Aperion is a group of dedicated audio enthusiasts committed to helping you create the sound experience of your life, at a price that won't break the bank. We make award-winning speakers that look as good as they sound and sell them online so you get unbeatable quality for the price. You always get a 60-day in-home audition with FREE SHIPPING. If you don't like your speakers for any reason, send them back and we'll pay the shipping. Really. You get unlimited free support for your entire system and we back up our products with generous 5-and-10-year warranties. Since we've been around for over fifteen years, you're covered.