avielo quantum revealed at CEDIA by projectiondesign

compact size, wide range of high resolution projection lenses, outstanding performance, and installation flexibility

CEDIA EXPO, September 9 -13, 2009, Atlanta, GA, Booth #559 -

avielo by projectiondesign announces the quantum, its newest and most affordable full HD 1080p projector. The avielo quantum weighs in at only 6.5 lbs making it a top contender for installation ease and flexibility.

A true home theater projector, the avielo quantum delivers high contrast images ideal for screen sizes up to 8 -feet wide, and includes projectiondesign's unique RealColor color management suite, full 10 -bit video processing and Texas Instruments DLP® technology. Each projector is hand -built and uniquely characterized and calibrated at the avielo factory in Fredrikstad, Norway, ensuring the best possible image quality.

The avielo quantum is available with four different high -resolution projection lenses each with vertical shift for out of the box ease of set -up for every application. Its compact chassis fits it into projector lifts that mount between standard ceiling joists, so no ceiling structural work is needed. Furthermore, the inclusion of AMX Device Discovery functionality, and being a Crestron Integrated Partner, simplifies the installation work from the integrator and ensures cost savings for the client.

The results are a powerful, yet small, projector that delivers breathtaking pictures with an image that cannot be beat in its price range - a quantum leap ahead of its competitors.

Excited about the launch of the new addition to the avielo line, Anders Lkke, International Marketing & Communications Manager at avielo by projectiondesign comments, "We're delighted to bring this new projector to CEDIA EXPO 09. The avielo quantum is one of our entry -level models, supporting the avielo optix and avielo spectra models, but it packs a big punch from a small -sized projector, and delivers the same legendary performance of its larger, brighter siblings."

We invite you to visit the avielo by projectiondesign booth in Atlanta, GA, September 9 -13, 2009 at the Georgia World Congress Center (Booth 559).

- ENDS -

About avielo • www.avielo.com
The avielo series of high performance projectors are designed and hand -built in Fredrikstad, Norway by projectiondesign. Aimed at the high -end custom installation market for use in elite lifestyle applications, avielo projectors feature the most advanced imaging technology that is consistently being utilized in the making of blockbuster movies. The series incorporates a wide range of models, from entry level to the ultimate high end in video display. Complete features for every avielo model are available at: www.avielo.com.

About projectiondesign • www.projectiondesign.com
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high -resolution scientific visualization and simulation, medical imaging, e -cinema and public displays. Numerous industry milestones including the introduction of the world's first single -chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006 and the first WUXGA DLP projector and the first portable and high -resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign made its first foray into LED illumination to distinguish its award -winning, innovative technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad (Norway), and has representation in Gothenburg, Singapore, Milan, Stuttgart, Bilbao, Bombay, Cape Town, London and New York.

For additional information:
North and South American Press and Manufacturer Inquiries
Gary Plavin • projectiondesign LLC
Tel. 800 -298 -4508 • gary.plavin@projectiondesign.com • www.projectiondesign.com

Press Contact:
Roberta Lewis, Roberta Lewis & Assoc. Public Relations • Tel. 713/665 -8758 • rlewis@robertalewis.com

International Manufacturer Inquiries:
Anders Lokke • Tel. +47 69 30 45 68 • anders.lokke@projectiondesign.com

International Press Contact:
Katinka Allender, • Tel. +44 (0) 1491 571402 • katinka@k -communications.com

All trademarks are the property of their respective companies. DLP is a registered trademark of Texas Instruments

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