First U.S. Showing of avielo kroma at CEDIA by projectiondesign

GREEN TECHNOLOGY PROJECTED TO BE A WINNER

Teterboro, NJ, July 30, 2009 - The eco -friendly avielo kroma by projectiondesign makes its exciting U.S. debut at CEDIA EXPO in Atlanta. The new kroma HD projector uses revolutionary ReaLED™ illumination technology delivering better colors, more contrast and a greener future.


The kroma's ReaLED light source provides a wider and more consistent color gamut, with richer and better color rendition than any competing illumination technology. ReaLED technology gives an incredible contrast ratio with a pure color spectrum. Consistent peak performance is typical for the life of the kroma, and has an operating life time of 100,000 hours.

In addition to high performance, the avielo kroma leads the way to a genuinely greener future on two significant fronts. First, the kroma uses less power than traditional projectors, saving energy and money. Second, this HD projector is free of hazardous materials such as toxic mercury contained in traditional projector lamps. Here, the kroma's ReaLED technology truly shines, leaving the gentlest environmental footprint.

Gary Plavin, President at projectiondesign LLC, says, "Everybody at CEDIA will get to experience up close and personal that the avielo kroma is the right product at the right time. Consumers are making solid lifestyle purchases that favor environmentally friendly products -that's the kroma to a tee. Moreover, they will benefit from the avielo kroma's energy efficiency, long -life span and outstanding imaging. We are confident that our avielo brand has another winner in the kroma."

- ENDS -

About avielo • www.avielo.com
The avielo series of high performance projectors are designed and hand -built in Fredrikstad, Norway by projectiondesign. Aimed at the high -end custom installation market for use in elite lifestyle applications, avielo projectors feature the most advanced imaging technology that is consistently being utilized in the making of blockbuster movies. The series incorporates a wide range of models, from entry level to the ultimate high end in video display. Complete features for every avielo model are available at: www.avielo.com.

About projectiondesign • www.projectiondesign.com
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high -resolution scientific visualization and simulation, medical imaging, e -cinema and public displays. Numerous industry milestones including the introduction of the world's first single -chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006 and the first WUXGA DLP projector and the first portable and high -resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign made its first foray into LED illumination to distinguish its award -winning, innovative technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad (Norway), and has representation in Gothenburg, Singapore, Milan, Stuttgart, Bilbao, Bombay, Cape Town, London and New York.

For additional information:
North and South American Press and Manufacturer Inquiries
Gary Plavin • projectiondesign LLC
Tel. 800 -298 -4508 • gary.plavin@projectiondesign.com • www.projectiondesign.com

Press Contact:
Roberta Lewis, Roberta Lewis & Assoc. Public Relations • Tel. 713/665 -8758 • rlewis@robertalewis.com

International Manufacturer Inquiries:
Anders Lokke • Tel. +47 69 30 45 68 • anders.lokke@projectiondesign.com

International Press Contact:
Katinka Allender, • Tel. +44 (0) 1491 571402 • katinka@k -communications.com

All trademarks are the property of their respective companies. DLP is a registered trademark of Texas Instruments

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