Tuscany Welcomes SIM2 USA Dealers

In a weeklong tour of the Tuscan Region of Italy, SIM2's top-performing US dealers enjoyed a taste of Italian sights, culture and an abundance of authentic food and wine.

2009 Incentive Trip Brings Top -Performing Dealers to the Cradle of Italian Culture

Miramar, FL -July 15, 2009 -In a weeklong tour of the Tuscan Region of Italy, SIM2's top -performing US dealers enjoyed a taste of Italian sights, culture and an abundance of authentic food and wine. Continuing its annual tradition, SIM2 USA brings its top -selling dealers to Italy to experience the country best known for its fine food, wines, automobiles, furniture, fashion and, why not, projectors!

The group of twenty landed in Rome and toured monuments like the Colosseo, Circo Massimo and the Vatican. From there, they arrived in the very private Villa Lecchi in the heart of the Chianti Region, close to the world -renowned city of San Gimignano. After a warm reception, the group enjoyed a whirlwind adventure -from visits to the city of Siena (birthplace of the Italian language), to the Leaning Tower of Pisa and the wonderful art at the Museum of Firenze.

This select group also enjoyed wine -tasting sessions at famous local wine producers, but the highlight of the trip was an exclusive preview of some of SIM2's future products (to be introduced at CEDIA 2009). Massimo Zecchin, who was recently appointed Chief Operating Officer for SIM2 USA, presented these exciting new products to the enthusiastic dealers.

"The trip was a memorable one, perpetuating a long -standing and successful tradition," said Alberto Fabiano, SIM2's most famous tour guide and Western Regional Sales and Marketing Manager. "We believe it's important to share Italian culture with our dealers so they understand the passion that drives our product design and craftsmanship. We of course conducted some business, but the majority of the trip was devoted to enjoying Italy and all it has to offer. We believe next year SIM2 will have even more participating dealers on the trip if current selling trends continue."

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high -end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E -cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high -quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world -oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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