AUDIO -TECHNICA INTRODUCES IMPROVED ATH -ANC7b QUIETPOINT® ACTIVE NOISE -CANCELLING HEADPHONES

ATH-ANC7b headphones offer 85% noise-cancelling and superior performance

STOW, OH, July 8, 2009 - Audio -Technica today announced the introduction of its ATH -ANC7b QuietPoint® active noise -cancelling over -ear headphones, which have the same 85% noise -cancellation but incorporate a number of improvements from the previous model to offer even better sound quality, comfort and convenience.


The ATH -ANC7b delivers superior audio performance, with a smoother, richer and more natural tonal balance. The headphones provide clear, high -resolution sound, with impactful bass, a detailed midrange, extended treble and accurate imaging in an immersive soundfield.

The earcups have been redesigned for greater comfort, and feature generously cushioned padding and a shape that fits easily over any ear. In addition, the ATH -ANC7b is supplied with two 1.6 m (5.2') and 1.0 m (3.3') detachable cables, and offers easier battery access.

The ATH -ANC7b employs exclusive QuietPoint active noise -cancellation technology that eliminates up to 85% of outside noise. A miniature microphone in each earcup detects environmental noise, and a corresponding sound -cancelling signal is applied. The headphones are ideal for use with the Apple® iPod®, iPhone™ and iPod touch® portable music and DVD players, laptop computers, in -flight entertainment systems and other devices.

The ATH -ANC7b utilizes large -aperture 40 mm neodymium -magnet drivers for a wide 10 - 25,000 Hz frequency response. The headphones have extremely high 109 dB sensitivity to provide generous volume levels from any music source. The ATH -ANC7b also works when the noise -cancelling function is turned off, and operates in passive mode without batteries.

The headphones fold flat for storage and come with two detachable 1.6 m (5.2') and 1.0 m (3.3') cables, a full -size ¼ -inch adapter, an airline adapter for connection to in -flight entertainment systems, and a hard, durable carrying case.

The Audio -Technica ATH -ANC7b QuietPoint active noise -cancelling headphones will be available in August 2009 at a suggested retail price of $219.95. They will be available online or in stores at the Apple Store®, Electronics Expo and other Audio -Technica authorized dealers.

Celebrating 47 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

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- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -technica.com.

- For further information regarding product availability and pricing in the United Kingdom, please contact Harvey Roberts (hroberts@audio -technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio -technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio -technica -europe.com).

Apple, iPod, iPod touch and Apple Store are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

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