ELAN®, HomeLogic®, Sunfire® and ATON's® 'Takin' it to the Streets' Road Show Hits Mid -Point

45-City Tour Brings the ELAN Group Face To Face with Dealers For The Largest Outreach In Company History With Advance Full-On Access To New Products, Applications And Dealer Programs

LEXINGTON, KY - ELAN® Home Systems, with sister companies Sunfire®, HomeLogic®, and ATON® announced today that its 'Takin' it to the Streets' Road Show '09 has surpassed expectations at mid -point, reaching more than 2,000 dealers with feature previews and demonstrations of the four brands' 42 newest products. The Companies' forty -five city North American tour is leveraging a landmark product launch year as well as the introduction of major new selling promotions to help the Group's Dealers meet marketplace challenges head -on. The announcement was made by Paul Starkey, ELAN's Executive Vice President of Sales and Marketing.


Covering major cities across North America, the Road Show is breaking new ground in technical product marketing. Participants across the board are impressed with the proactive outreach the ELAN group of companies is offering to best reduce Dealer time and travel costs. To date, close to 90 percent of the Tour's seats have been filled, reaching a total of more than eight times the number of Dealers that attended the Group's last product summit.

"The Road Show has turned out to be an unbelievable way to connect with our dealers," said Mr. Starkey. "Going mobile has allowed us to tear down conventional classroom barriers and bring all four ELAN companies' new products and marketing tools to our Dealers' doorsteps with special selling programs and cohesive options that work for everyone. This is simply the best event we have ever produced."

Among the 42 products debuting on the tour and generating high levels of Dealer excitement are the red -hot new HomeLogic Mobile Control app for the Apple® iPhone™ and iPod® touch, Sunfire's TGM -100 Theater Grand Media Server, and ELAN's Elios Speaker line. Additionally, ATON continues to steal thunder with its HDR44 HD Video Router, DH44 Digital Audio Router and Amplified Touchpad.

Chad Tierney, founder of Integrated Environments, caught the April 22nd leg of the tour in Hartford Connecticut. "I walked away from the show impressed. I enjoyed going one on one with Bob Farinelli, President of the ELAN Group, and his Companies' newest technologies and products - all just a few blocks from my business! But the real takeaway for me was the shear level of moxie behind this tour. While everyone else in the industry is in a doom and gloom mode, Bob's team has reinvented best marketing practices and is storming the country with their marketing end -runs. Their simple mix of top performing new products, great incentives, tips and a freight train of momentum is absolutely uplifting - and absolutely what Dealers need right now."

With only four weeks left in the 'Takin' it to the Streets' Road Show '09, limited seating is still available in Portland, Charleston, Seattle, Vancouver and Calgary. Dealers are being given free admission with advance registration, and special tour -only promotions are being offered to attending Companies. Prizes are being awarded to attendees at all sessions. Following the close of the tour there will be a major drawing where eleven lucky road show attendees will win one of an array of prizes including a Dealer Day with ELAN's President Bob Farinelli and an all expenses paid trip to Chicago to see the Doobie Brothers in concert. Prizes also include four major systems from ELAN, Sunfire, HomeLogic and ATON and four iPod touches.


Additional tour details including new products, promotions, tour dates, locations and registration, are now available at http://www.roadshow09.com. Free registration is required to attend tour sessions and Dealers must be confirmed present to be eligible for the $30,000 in post tour grand prizes. Further information is also available from the ELAN Group by calling Kim Stone at 859 -269 -7760.

About the ELAN Group:
The ELAN Group is comprised of ELAN Home Systems and sister companies Sunfire, HomeLogic and ATON. ELAN Home Systems is a leading manufacturer of innovative, award -winning Multi -Room audio/video and home control systems. Founded by audio legend Bob Carver, Sunfire is a specialist in the design, manufacture and marketing of luxury Home Theater products for the custom installation and specialty retail markets. HomeLogic is a leading manufacturer of IP -based Entertainment and Control systems, with the easiest setup for Dealers in the full control and remote home control arena. ATON products are designed for widespread distribution and use multiple control and routing technologies to provide affordable systems that route, control and deliver audio and video content throughout the home. The ELAN Group offers Dealers enhanced profits, productivity and presentation. This includes combined discounts and selling programs, cross -company lines designed to work together seamlessly, as well as integrated Dealer support so that Installers have one place to go for help across the entire spectrum and price range of whole house distribution, entertainment and control products.

ELAN is a trademark of ELAN Home Systems, LLC, Lexington, Kentucky. ATON, Sunfire and HomeLogic trademarks are registered to ELAN Home Systems, LLC. All other trademarks are property of their respective owners.

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PLEASE NOTE - - The ELAN Group of Companies' President, Bob Farinelli, is available for interviews and desk side briefings regarding the 'Takin' it to the Streets' road show. He is also available to provide expert quotes and bylined articles upon request. To schedule an interview or discuss article options contact Steven Style at 212 -465 -1290 or stevens@stylegroup.com.

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Press Contacts:
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