Successful DTV Reception Pushes Antennas Direct First -Quarter up 224%

Over-the-air viewers having reception trouble find success with Antennas Direct

June 1, 2009: ST. LOUIS, Mo. - Consumer frustration with DTV reception coupled with high consumer approval ratings for Antennas Direct's over -the -air antennas has pushed sales for the company's first quarter of 2009 up 224% over the first quarter of 2008. With a sizable amount of media attention, industry enthusiasm and consumer demand, St. Louis -based antenna manufacturer Antennas Direct has transformed quickly from a one -man company to a multimillion dollar business by designing the most efficient, mass -produced TV antennas tuned specifically for digital frequencies.


"Educating the public on the differences in television antenna technology has been one of our biggest challenges," said Richard Schneider, president of Antennas Direct. "But people are beginning to understand - - not in technical terms, but results - - that there is a difference among antennas when it comes to digital reception. Our sales in first quarter of 2009 totaled over $2 million, which is more revenue than our company made the entire year of 2006."

At the end of last year, Antennas Direct announced that its ClearStream antennas were to be sold on the floor at Best Buy stores nationwide. At the same time, the company launched its nationwide AntennasNOW! tour that assisted network television stations in building awareness of antennas for receiving DTV multicast programming. Popularity of the ClearStream models grew so much on the tour, Best Buy stores began doubling their monthly orders from Antennas Direct.

Antennas Direct was founded in 2001 by Schneider, a home -theater enthusiast, who was determined to design the best antenna for reception of high -definition channels. With the help of antenna engineers and the latest computer simulation software, Antennas Direct created the ClearStream family of antennas, which are optimized for core DTV frequencies.

About Antennas Direct
Antennas Direct is a St. Louis -based manufacturer and distributor of over -the -air antennas. The company was founded by Richard Schneider in 2003 and has since been widely recognized for superior product design and performance by a number of industry publications and main stream media outlets. Having invested major resources into the discovery and implementation of new technological advances in television antenna design, Antennas Direct continually tests and modifies antenna designs, raising the bar by which antenna performance and appearance are measured. For additional information on Antennas Direct, visit www.antennasdirect.com.

Featured Product

VMP EREN-42E1K 19-inch Equipment Rack Enclosure

VMP EREN-42E1K 19-inch Equipment Rack Enclosure

Now shipping, the new 42 rack space EREN-42E1K 19-inch Equipment Rack Enclosure is newest and largest member of VMP's EREN Series. "The EREN Series has been designed for use with a multitude of security, audio, video, and communication components, and the EREN-42E1K is a sizable upgrade in both depth and weight capacity to our popular EREN-42E 19-inch equipment rack enclosure," explained Keith Fulmer, president of VMP. "The EREN-42E1K has a usable depth of 33 inches and a durable load capacity of 1,300 lbs. (a 30 percent increase from the EREN-42E) to fit just about any and every need." The cost-effective, portable, and fully welded EREN family of 19-inch equipment rack enclosures has been designed for installations where protected components are a necessity. The EREN Series, which comes complete with integrated cooling fans and lockable, removable side panels (with optional locks) allows for the organization of multiple electronic components, while at the same time protecting them from thermal issues, as well as damage or theft. Additional EREN Series specifications include: works with all standard 19-inch rack equipment and accessories; rails threaded with standard 10-32 threading; tempered glass front door; double swing steel rear door; adjustable front and rear rails; vented top and bottom; top and bottom cable routing knockouts; reversible hinged front and rear door; casters and leveling feet; ships assembled; EREN-42E1K MSRP: $1,499.00