LaCie's New Mobile Storage Device Combines Convenience, Form and Function: LaCie Data/Share

With the new LaCie DataShare, you can easily recycle your old SD and MicroSD cards, and turn them into USB Flash Keys. The DataShare has two sides, with two card readers: one for your personal data, and one for your shared data.

• Recycle SD and microSD cards into USB flash keys

• A quick and efficient way to access data
• Users can separate private data from public data
• Hot -pluggable and driver -free

PARIS, FRANCE (April 27, 20009) - LaCie announced today a creative new way to access the data from SD and microSD cards. Created exclusively for LaCie by the award -winning 5.5 designers firm, the LaCie Data/Share is a usable, inventive product designed to simultaneously enhance and simplify user's digital lives. In addition, the LaCie Data/Share recently received a 2009 iF product design award by the International Forum Design GmbH (iF).

The Data/Share's stylish red and white design is attention grabbing, but by effortlessly converting SD card and microSD information into the more accessible USB format, the Data/Share distinguishes itself as more than just a colorful accessory. Customers can insert their SD and microSD cards into the corresponding LaCie Data/Share slot and instantly create a USB -ready storage key, or just a quick and easy way to access their SD and microSD card information on their computers.

The two delineated sides of the Data/Share help customers easily organize and prioritize their data. Users can choose to keep their personal data on one side, while using the other side for shared data. Both sides have the advantage of High -Speed USB transfer rates of up to 480MB/s.

The SD and microSD connectors on the Data/Share are push/push, giving them both durability and high reliability. The Data/Share is compatible with Windows, Mac, and Linux operating systems, and are additionally backward compatible with USB 1.1, an advantage for customers with older computer interfaces.

"The Data/Share is a stylish way to make sure you can easily access and secure all of your data," said Alexis Kobassian, LaCie Peripherals and Accessories Product Manager. "We live in a culture that requires true data mobility and portability. At LaCie, we're consistently innovating and producing accessories that have sophisticated design, and the highest level of usability and functionality."

In addition to its cross -platform compatibility, the Data/Share is compatible with all the latest SD and MicroSD cards - including Class 1 to 6 SDHC or microSDHC cards on the market - making it an accessible, essential tool for customers with varying types of devices.

Availability
The Lacie Data/Share is available now through the LaCie Online Store, at the suggested retail price of $9.90. For more information, visit www.lacie.com.

About 5.5 designers
Recipients of the "Grand prix de la creation" by the city council of Paris, the 5.5 designers studio focuses on research and consulting. Since its inception in 2003, 5.5 designers has consulted on projects ranging from electronics to public installations and household products. With its focus on "sublimating the ordinary" and talent for humor and simplicity, 5.5 designers has developed a client list populated with major French and international brands and organizations such as Baccarat, Bernardaud, Centre Pompidou and LaCie.

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading -edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

# # #


Contact LaCie
Press Inquiries: Kimberly Myers, 503 -844 -4578, kmyers@lacie.com
Sales Inquiries: Direct Sales, 503 -844 -4500 option 2, sales@lacie.com
Reseller Sales, 503 -844 -4500 option3, sales@lacie.com

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.