ELAN®, HomeLogic®, Sunfire® and ATON® Launch 'Takin' it to the Streets' 2009 at EHX and Announce Drawing for Prizes Valued at Over $30,000 For Lucky Dealer Attendees
ELAN Group's Nationwide Tour Kicks-Off in Orlando March 11-14 at Spring 2009 EHX Bringing Dealers Advance Full-on Looks at New Products, Applications, Dealer Programs, Promotional Giveaways and Major Grand Prize Drawings
LEXINGTON, KY - ELAN® Home Systems with sister companies; Sunfire®, HomeLogic®, and ATON® announced today that, as an added incentive for their Dealers, the Group will award more than $30,000 in product prizes to attendees of their massive nearly 50 city 'Takin' It to the Streets' North American road show. Limited -edition T -Shirts and other prizes will be awarded at each road show session with major grand prizes to be drawn and given to eight lucky Dealer attendees at the conclusion of the tour in July. The announcement was made by Paul Starkey, ELAN's Executive Vice President of Sales and Marketing.
'Takin' It to the Streets' will kick -off with a pre -tour show collocated with the Spring 2009 EHX at The Orange County Convention Center March 11 through 14, before officially hitting the road and taking more than 30 new products to the streets in late March. In direct response to Dealer's concerns regarding cutting down on travel expenses and show attendance, the Companies have joined together in a creative way to bring all of the products and new opportunities directly to Dealers in their own backyards.
Similar to a manufacturer "line show", the 2009 'Takin' it to the Streets' road show sessions are designed to be the stage for one of the biggest product rollouts and new sales promotions of the year with a keen eye on saving Dealers time and money. The road show will include a remarkable number of new products from ELAN, HomeLogic, and Sunfire, as well as showcase hot products from ATON - all in one place!
Road show admission is free for Dealers, with advance online registration, who will benefit from special tour -only selling promotions for all four of the Group's brands. Dealers will also have the awesome opportunity to win prizes onsite at each of the various tour stops and become eligible to win one of eight grand prizes comprised of major systems from each brand through drawings to be held at the close of the tour.
Systems include a complete Sunfire 5.1 HRS Home Theater System, either an ELAN Home System or Sound Package, a HomeLogic fully loaded Mobile "iCool" Control package including an iPod® touch, and an ATON CAT5 Digital Audio System to be awarded at the conclusion of the tour. Four iPod touches, pre -loaded with the brand new HomeLogic Mobile Control App, will be also be awarded. This new solution notably works both inside and outside the home. Additional details regarding the drawings will be announced soon.
The EHX preview will include direct access to key company personnel and offer overviews and demos of the four brands' hottest new products. Dealers will also get a close look at the system giveaways that comprise the more than $30,000 in prizes that are designed to spark product interest, give back to the Dealers and get the latest technology into the hands of the people who be selling it.
"Our focus with this first -of -its -kind product launch is to get out in the field to give our Dealers an unprecedented on -your -doorstep, in -your -face experience with the ELAN Group's most exciting new products and systems. 'Takin' it to the Streets' guarantees that as many of our Dealers as possible can get the tools and knowledge that will help their businesses succeed," stated Mr. Starkey. "At a time when we hear others are cutting programs and Dealer incentives, we are upping the ante by investing heavily in this tour and giving back to our valued loyal partners by making the most of their time and awarding our attendees with major prizes."
All fully registered Dealers confirmed in attendance at a show session will receive special Dealer discounts and buying plans as well as become eligible to win one of four state -of -the -art systems from ELAN, Sunfire, HomeLogic and ATON.
Following the Orlando pre -shows, the 'Takin' it to the Streets' tour will crisscross the entire country and include jaunts to Hawaii and Canada. The outreach will bring nearly 100 individual sessions to more than 30 states plus Canada. The tour commences on March 31st in Kansas City, Missouri and will continue throughout the following months, ending on June 3rd in Toronto, Canada. The tour will bring the collective brands' technologies to venues that are all located within a short drive for roughly 90% of Dealers.
Additional details about the celebration and tour, including new products, promotions, tour dates and locations are now available at http://www.roadshow09.com. Free registration is required to attend the EHX Kick -Off and all official tour sessions and is also available online at this link. Dealers planning to attend an EXH session are urged to register today, as sessions are close to sold out and attendees must be registered in order to participate. Further information is available by calling Cindy Haley or Kim Stone at 859 -269 -7760. An EHX Expo pass is available at no charge through March 10th at http://www.ehxweb.com/register/pricing.html.
ATON products are designed using multiple control and distribution technologies to provide easy -to -install systems that route, control and deliver audio and video content throughout the home. The company's core technologies include Dynamic Level Adjustment (DLA) Speaker Level Audio Routing, Radio Frequency (RF), Infrared (IR), and Category 5 (Cat 5) digital distribution of audio and video. Organized in late 2005 as a development group, the company has been working on key products aimed at providing innovative, affordable systems for consumers. ATON, a division of ELAN Home Systems, LLC is based in Lexington, Kentucky, and sells through a distribution network to custom installers. To learn more, visit http://www.atonhome.com.
Founded by renowned audio innovator Bob Carver, Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world. Sold in more than 65 countries, Sunfire combines unconventional thinking with precision engineering to create innovative theater products that deliver exceptional performance - whenever, and wherever, they are heard. Carver's thirty five years of scientific research have resulted in numerous patents including the Tracking Downconverter™ power supply used in the company's receivers and amplifiers; and High Pressure, High Back -emf technology found in the company's speakers. For more information visit: www.sunfire.com.
HomeLogic, LLC is dedicated to delivering market leading home management and control solutions that enhance a home owner's comfort, convenience and peace -of -mind. The company offers turn -key, green -friendly control solutions directly through Certified Dealers. HomeLogic systems provide an elegant user experience and require no custom programming simplifying the installation process as well as lowering the overall cost and complexity for homeowners. HomeLogic sells exclusively through a select group of direct Dealers. For more information visit www.homelogic.com.
About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award -winning Multi -Room audio/video and home control systems. Based in Lexington, KY, the company's systems were the first to integrate audio, video, phones and third -party products to create a seamless, easy -to -use "whole house" experience. The company's unique products provide complete lifestyle, feature -rich solutions, yet can be configured to fit the specific needs of every homeowner. ELAN products are distributed through a comprehensive channel of select Dealers and Distributors throughout the United States, Canada and 58 countries worldwide. To learn more, visit www.elanhomesystems.com.
ELAN is a trademark of ELAN Home Systems, LLC, Lexington, Kentucky. ATON, Sunfire and HomeLogic trademarks are registered to ELAN Home Systems, LLC. All other trademarks are property of their respective owners.
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PLEASE NOTE - - The ELAN Group of companies' President, Bob Farinelli, is available for interviews and desk side briefings regarding the 'Takin' it to the Streets' road show. He is also available to provide expert quotes and bylined articles upon request. To schedule an interview or discuss article options contact Steven Style at 212 -465 -1290 or email@example.com.
ATTENTION EDITORS: A hi -resolution 'Takin' it to the Streets' road show logo and grand prize photo are available for download via the following links:
PRIZE PHOTO CAPTION: Some of the $30,000 in system and product prizes ELAN, HomeLogic, Sunfire and ATON are awarding to dealers as part of the Group's 50 city 'Taking it to the Streets' road show kicking off at EHX 09.
ELAN Home Systems
t) 859 -269 -7760
f) 859 -268 -2132
The Steven Style Group
New York, NY
t) 212 -465 -1290
f) 212 -465 -1299