Parks Associates research finds 80% of broadband users in key European markets prefer traditional video viewing

CONNECTIONS™ Europe Summit examines impact of consumer preferences on future services

Broadband has transformed video viewing habits in Western Europe, where over 20% of broadband households have watched a film or TV program online in the past six months, according to international research firm Parks Associates.


A new white paper, The Impact of Online Video in Europe, addresses these changes in viewing habits, a key area of focus at the upcoming CONNECTIONS™ Europe Summit, hosted by Parks Associates.

European consumers are adopting online viewing habits with some reluctance, however. The white paper reports that for all the countries surveyed, the U.K., Germany, Spain, Italy, and France, over 80% of broadband households prefer a more traditional option for viewing video, including going to the cinema or watching a DVD. Many consumers are watching video online only because of the availability of free content, both legitimate and illegitimate.

"It will be difficult for companies to sell video streams and downloads to consumers in Europe when there is this undercurrent of reluctance," said John Barrett, director, research, Parks Associates. "Even if all piracy issues are resolved, the realities of consumer preferences could still undermine the service plans of content providers, if they don't understand their customers."

CONNECTIONS™ Europe Summit, a one -day event held March 31 in Nice, France, focuses on new strategies for service and technology providers, media companies, and manufacturers in creating new entertainment and communications solutions.

Event sponsors include Affinegy, Enure Networks, and HomeGrid Forum. Global Sponsors include ActiveVideo Networks, Affinegy, Cloakware, DSC, HD -PLC Alliance, Icron, Macrovision, the Multimedia over Coax Alliance (MoCA), ProVision Communications, Radialpoint, Telcordia, and Zilog.

For information, and to download the white paper The Impact of Online Video in Europe, visit http://www.connectionseurope.com or contact info@parksassociates.com.

About CONNECTIONS™ Europe Summit

CONNECTIONS™ Europe Summits, produced by Parks Associates, provide attendees with high -level analysis and consumer research, networking opportunities, and information on emerging residential and mobile technologies and services. Each focused event creates a forum where executives can learn about vital international trends, successful strategies, and key players in the development of digital living technologies. http://www.connectionseurope.com

Featured Product

Video Mount Products PDS-LC Large Flat Panel Ceiling Mount

Video Mount Products PDS-LC Large Flat Panel Ceiling Mount

The PDS-LC (and PDS-LCB) is a large flat panel ceiling mount that can accommodate most 37-inch to 80-inch flat panels. This versatile mount can handle a wide range of ceiling applications with its adjustable tilt, extension, rotation, and rails to ensure perfect flat panel placement. Features and specifications include a maximum mounting hole pattern - 860mm x 500mm; mast telescopes 23-in. - 35-in. from ceiling; rotates 360 degrees / adjustable 0 - 15 degree tilt; cable management through the center of the mast; load capacity - 180 lbs.; black or silver powder coat finish; MSRP: $259.95