Parks Associates research finds 80% of broadband users in key European markets prefer traditional video viewing

CONNECTIONS™ Europe Summit examines impact of consumer preferences on future services

Broadband has transformed video viewing habits in Western Europe, where over 20% of broadband households have watched a film or TV program online in the past six months, according to international research firm Parks Associates.


A new white paper, The Impact of Online Video in Europe, addresses these changes in viewing habits, a key area of focus at the upcoming CONNECTIONS™ Europe Summit, hosted by Parks Associates.

European consumers are adopting online viewing habits with some reluctance, however. The white paper reports that for all the countries surveyed, the U.K., Germany, Spain, Italy, and France, over 80% of broadband households prefer a more traditional option for viewing video, including going to the cinema or watching a DVD. Many consumers are watching video online only because of the availability of free content, both legitimate and illegitimate.

"It will be difficult for companies to sell video streams and downloads to consumers in Europe when there is this undercurrent of reluctance," said John Barrett, director, research, Parks Associates. "Even if all piracy issues are resolved, the realities of consumer preferences could still undermine the service plans of content providers, if they don't understand their customers."

CONNECTIONS™ Europe Summit, a one -day event held March 31 in Nice, France, focuses on new strategies for service and technology providers, media companies, and manufacturers in creating new entertainment and communications solutions.

Event sponsors include Affinegy, Enure Networks, and HomeGrid Forum. Global Sponsors include ActiveVideo Networks, Affinegy, Cloakware, DSC, HD -PLC Alliance, Icron, Macrovision, the Multimedia over Coax Alliance (MoCA), ProVision Communications, Radialpoint, Telcordia, and Zilog.

For information, and to download the white paper The Impact of Online Video in Europe, visit http://www.connectionseurope.com or contact info@parksassociates.com.

About CONNECTIONS™ Europe Summit

CONNECTIONS™ Europe Summits, produced by Parks Associates, provide attendees with high -level analysis and consumer research, networking opportunities, and information on emerging residential and mobile technologies and services. Each focused event creates a forum where executives can learn about vital international trends, successful strategies, and key players in the development of digital living technologies. http://www.connectionseurope.com

Featured Product

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

C1M1 offers a truly significant reduction in transmission time in comparison to other communicators that rely on dial capture or data bus decoding. This can result in quicker response time to emergency situations which could save lives and assets. By providing both IP and cellular pathways, C1M1 provides the reliability installers are looking for in an alarm communicator. C1M1 eliminates port forwarding and extra fees for remote access. Installers can remotely upload/download programming changes to M1 controls over IP or cellular using ElkRP2. Consumers can control the M1 remotely via the free ElkLink mobile app and web portal, as well as eKeypad and M1 Touch Pro apps. Other IP-based software and interface partners can connect to the M1 control over the local network through C1M1. C1M1 also provides email/text notifications for arm, disarm, and alarm events. ELK-C1M14GSM supports GSM (AT&T/T-Mobile) networks and ELK-C1M1CDMA supports CDMA (Verizon) networks.