SIM2 Packs a One -Two Punch at CES

Exciting products and strong dealer programs ensure a knockout for 2009

Miramar, FL -January 22, 2009 -SIM2, the Italian manufacturer whose striking high -performance HD home theater projectors are known worldwide for their pristine video and dramatic cabinet designs, declares their 'SIM2 Experience' exhibit at CES a success. The company made two key product introductions, the newly redesigned flagship HT5000E for large screen applications with its 'White Glove VIP Service' and the C3X LUMIS HOST, a stunning design with superb performance defining the next generation of the company's world -renowned Grand Cinema C3X series. These new 3 -chip DLP® -based Full HD projectors were universally praised by visitors to the SIM2 suite for their outstanding picture quality and striking cabinet design, further enhancing SIM2's reputation as the leading brand in high -end projection.

"SIM2 delivered an incredibly strong performance this year at CES, delivering the tools to ensure a knockout for our dealers in 2009," said Charlie Boornazian, VP of SIM2 USA Inc. "As one of the few companies to represent high -end video projection at the show, we took the opportunity to demonstrate to our current and future dealers what we can bring to the table. With a complete line of premium products and strong dealer programs, we believe SIM2 is the only answer for high quality projection needs. "

Over the next few months, SIM2 plans to introduce and aggressively promote several exciting dealer incentive programs and activities designed to further strengthen the company's leadership position in the video marketplace.
Continuing Boornazian said, "Our Partnership Promise reinforces our commitment to our dealers to redefine the standards for manufacturer -dealer/installer cooperation in the high end custom theater market. We stand behind our reputation for providing the finest made projectors and a level of service that is the envy of the industry."

The SIM2 dealers couldn't agree more as they rated the company number one in Technical Support for the 2009 Supplier Loyalty Survey conducted each year by Inside Track.

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high -end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E -cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high -quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world -oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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