Parks Associates forecasts over two billion 3G subscribers will motivate convergence in mobile and fixed -line services
Converged voice and data applications will reduce subscriber churn and increase operators' ARPU
A new report from Parks Associates finds worldwide growth in the number of 3G subscribers will motivate service providers, under pressure to maintain customer satisfaction and build revenues, to expand on traditional voice offerings to include converged fixed -mobile services.
Fixed -Mobile Convergence: Consumers and Business Models predicts that the number of 3G subscribers will exceed 2.5 billion worldwide by 2013, with over one billion in Asia alone. The tremendous expansion of this large service population will catalyze the development of fixed -mobile convergence (FMC), creating new service options where users can access video, audio, and community offerings via mobile devices once limited to traditional voice applications.
"Service providers have to offer personalized services that fit individual needs, instead of uniform sets of services," said Jayant Dasari, Research Analyst, Parks Associates. "Consumers rely on their mobile phones for communications and for entertainment and social networking."
Demand for personalized services will expand mobile services from traditional voice to multimedia applications. Parks Associates predicts operators will rely on femtocells to realize FMC as these devices enable them to better monetize their 3G infrastructure.
"Fulfilling such needs used to be impossible because carriers' networks and business divisions operated separately," Dasari said. "By moving voice and data to a single IP -based network, service providers can now put together the required infrastructure and associated back -office frameworks to provide truly converged services."
Fixed -Mobile Convergence: Consumers and Business Models examines the current state of 3G deployments worldwide and the drivers for fixed -mobile convergence. For more information, visit www.parksassociates.com or contact email@example.com, 972 -490 -1113.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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