AUDIO -TECHNICA'S NEW IN -EAR HEADPHONES OFFER OUTSTANDING PERFORMANCE, COMFORT AND CONVENIENCE

Audio-Technica is exhibiting a complete lineup of high-performance in-ear headphones for consumers at CES 2009. The models include the ATH-CK6A, ATH-CK7A, ATH-CK10, ATH-CKM50A, and ATH-CK9.

LAS VEGAS, NV, January 8, 2009 - CONSUMER ELECTRONICS SHOW (CES) - At CES 2009, Audio -Technica is exhibiting a complete lineup of high -performance in -ear headphones for consumers. The new ATH -CK6A, ATH -CK7A and ATH -CK10 models join the ATH -CKM50A and ATH -CK9 for a full range of in -ear styles, offering clear, richly detailed sound quality. Designed for unmatched comfort and portability, they accommodate everyone who wants to hear exceptional sound, anywhere.


Crystal Griffith, Audio -Technica Consumer Marketing Manager, noted, "Our in -ear headphones are designed to let listeners experience more of their favorite music - more clarity, detail, and impact - and above all, more musical enjoyment."

The Audio -Technica in -ear headphones are perfect for listening to music anywhere - at home, in the dorm or office, whether exercising, jogging, traveling on a plane or train or anywhere users want to enjoy their music. All the headphones are small and ultra -lightweight for easy portability, and all models come with three interchangeable sizes of soft ear tips (small, medium and large) for a customized fit with maximum comfort and acoustic isolation. Though compact, Audio -Technica's in -ear headphones deliver dynamic, detailed and expansive full -range sound. All models offer extremely high sensitivity (the ability to efficiently deliver audio signals) and wide frequency response, enabling users to get the best sound from all their music sources including the iPod® and other portable music players, portable DVD players, laptops and other devices. All models are currently available.

Following is an overview of the in -ear Audio -Technica headphones featured at CES 2009.

ATH -CK6A (SRP: $99.95) - These headphones come with three interchangeable loop support pieces, to ensure a perfect fit for any wearer. The ATH -CK6A incorporates miniaturized, advanced -technology rare -earth drivers to provide an outstanding listening experience. It is available in black or silver and comes with a travel pouch.

ATH -CKM50A (SRP: $99.95) - The ATH -CKM50A delivers outstanding high -fidelity sound, thanks to its improved design that mounts the driver diaphragm directly onto the edge of the driver's enclosure for increased resolution and impact. Available in black, white and red, the ATH -CKM50A is supplied with a 2 -foot cable, 3.3 -foot extension cord and a handy carry pouch.

ATH -CK7A (SRP: $199.95) - These in -ear headphones feature ultra -lightweight and durable titanium construction and deliver exceptional sound, utilizing 11 mm rare -earth -magnet drivers for powerful bass, accurate midrange and extended treble, and ear tips that greatly reduce outside noise. The ATH -CK7A comes with a convenient hard case.

ATH -CK9 (SRP: $299.95) - The ATH -CK9 is designed for superlative sound, with outstanding isolation from background noise. It incorporates a balanced -armature driver (the armatures move the diaphragms that create sound), a design that provides exceptional fidelity and resolution. Available in black or white with a durable hard case, the ATH -CK9's reversible design enables it to be worn with the cord extending either down or up over the ear.

The ATH -CK10 (SRP: $499.95) sets a new sonic standard for in -ear headphones. It is equipped with separate low - and high -frequency drivers with a unique dual -balanced -armature design to deliver extraordinary clarity and detail along with deep, powerful bass. The ATH -CK10's three interchangeable ear tips ensure maximum comfort and acoustic isolation for every wearer, and the headphones are supplied with a hard case for easy portability.


Celebrating 47 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -technica.com.

- For further information regarding product availability and pricing in the United Kingdom, please contact Denise Burnage (dburnage@audio -technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio -technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio -technica -europe.com).

Audio -Technica is exhibiting at the Las Vegas Convention Center, South Hall 2, Booth #26626 during CES 2009 in Las Vegas, NV.

Contact: Frank Doris
FM Public Relations
Tel: (631) 385 -1304
Fax: (631) 612 -2400
frank.doris@fm -group.net

iPod® is a registered trademark of Apple Inc.

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