AUDIO -TECHNICA'S CES 2009 LINEUP OF NEW HIGH -PERFORMANCE ON -EAR AND OVER -EAR HEADPHONES OFFERS EXCEPTIONAL SOUND QUALITY, STYLE AND VALUE

For 2009, Audio-Technica offers on-ear and over-ear headphones for consumers. The headphones are all engineered for exceptional sound quality, and incorporate high-performance features.

LAS VEGAS, NV, January 8, 2009 - CONSUMER ELECTRONICS SHOW (CES) - For 2009, Audio -Technica offers on -ear and over -ear headphones for consumers that deliver the clear and natural sound that is built into every Audio -Technica product. They are available in a wide variety of styles for everyone seeking the very best in personal music listening.


Recently announced and currently shipping, the company's newest headphones include the ATH -ES3A and ATH -FC700A on -ear headphones, and the ATH -SQ5A and ATH -ESW9A over -ear designs. They join the ATH -ON3A and ATH -ES7 on -ear and ATH -PRO5MSA and ATH -PRO5VA over -ear models to create a complete lineup of high -performance headphones for every listener and budget. Suggested retail prices range from $69.95 to $549.95 each.

The headphones are all engineered for exceptional sound quality, and incorporate high -performance features such as high -efficiency drivers and premium -quality internal components and wiring to deliver impactful bass, a detailed, accurate midrange, clear, extended treble, and outstanding dynamic range and impact.

The headphones are designed for maximum comfort and easy portability, featuring soft, padded ear cushions that provide long -wearing comfort, along with maximum acoustic isolation. The headbands are made with lightweight, flexible material that adjusts to provide a secure, comfortable fit.

Following is an overview of Audio -Technica's on -ear and over -ear headphones at CES 2009.

ATH -ON3A (SRP: $69.95) - The new ATH -ON3A delivers expansive sound from a unique and stylish design. Slim and ultralight, it utilizes rare -earth magnet drivers to deliver dynamic and natural sound from any music source. The on -ear headphones fold flat for easy storage, and are available in black.

ATH -ES3A (SRP: $99.95) - Premium aluminum housings and headband give these new on -ear headphones great looks and durability, and large -diameter neodymium -magnet drivers provide exceptional sound. Available in black or silver, the fold -flat ATH -ES3A comes with a durable travel bag for easy portability.

ATH -FC700A (SRP: $119.95) - These lightweight, ultraportable on -ear headphones deliver the full spectrum of high -fidelity sound - and they're available in a variety of appealing colors including red, purple, white and black. Designed to deliver superior audio quality, the new ATH -FC700A incorporates powerful drivers and neodymium magnets for rich, pure sound with outstanding clarity and full -range frequency response. They are supplied with a durable travel pouch, a 1.6 -foot cable and a 3 -foot extension cable.

ATH -PRO5MSA and ATH -PRO5VA (SRP: $119.95) - The ATH -PRO5MSA has an outrageous camouflage design that designed not to blend in with the crowd. It's perfect for the aspiring or working DJ, with rotating, closed -back earpieces that allow easy one -ear monitoring, and a rugged, flexible coiled cable. The silver -finish ATH -PRO5VA version, like the ATH -PRO5MSA, provides powerful bass with plenty of punch, along with clear midrange and treble.

ATH -SQ5A (SRP: $179.95) - These new, uniquely designed headphones feature rectangular -shaped earpads with advanced -technology drivers that deliver clear and natural, true studio -quality sound with extended frequency response. They combine exceptional performance with total comfort, thanks to their generously cushioned earpads, and a headband that extends and contracts for a customized fit. The ATH -SQ5A includes a 1.6 -foot cord with a three -foot extension cord.

ATH -ES7 (SRP: $199.95) - Featuring a sleek, stainless steel design, these on -ear headphones are perfect for audiophiles. Available in black or white, they feature 42 mm drivers with high -efficiency neodymium magnet systems and copper -clad aluminum -wire (CCAW) voice coils, to deliver high -resolution sound with extraordinary bass, midrange and treble reproduction, imaging, and dynamic impact. Their padded ear cushions provide unmatched comfort and maximum acoustic isolation.

ATH -ESW9A (SRP: $549.95) - The new ATH -ESW9A over -ear headphones combine ultra -high -end audio performance with stunning design. Its wooden ear housings are made of striking, exotic African paddock wood that also contributes to the headphones' superior acoustic reproduction. The ATH -ESW9A utilizes an advanced -technology neodymium driver that delivers extraordinary sonic accuracy and musical realism, and features generously padded ear pads for unmatched comfort.


Celebrating 47 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -technica.com

- For further information regarding product availability and pricing in the United Kingdom, please contact Denise Burnage (dburnage@audio -technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio -technica.de); in the rest of Europe, please contact Evangéline Pirot (epirot@audio -technica -europe.com).

Audio -Technica is exhibiting at the Las Vegas Convention Center, South Hall 2, Booth #26626 during CES 2009 in Las Vegas, NV.

Contact: Frank Doris
FM Public Relations
Tel: (631) 385 -1304
Fax: (631) 612 -2400
frank.doris@fm -group.net

Featured Product

D-Tools System Integration Software

D-Tools, Inc. is a worldwide leader in data-driven system integration software. D-Tools' System Integrator (SI) is a complete estimation, design (via Visio or AutoCAD), and project management platform designed to fulfill the diverse needs of systems integration firms. SI offers improvements in virtually every functional area and adds 3rd party integrations to provide a complete end-to-end solution allowing data to flow seamlessly throughout the project lifecycle - from initial client contact through the ongoing service relationship. Along with access to a comprehensive library of manufacturer products, the application delivers a powerful yet easy to use solution that provides a positive impact on any integrator's business.