Introducing the Ridata eSATA SSD External Drive with Big Capacity in a Small Package

Small SSD is Ideal for Both Business and General User Applications; Part of Company's Exciting CES Exhibit

Note: Product to be part of the Advanced Media/RitekUSA 2009 International CES exhibit in South Hall 3, booth #31761.


Diamond Bar, Calif. - 12/22/2008 - Advanced Media, Inc., manufacturer and marketer of the popular Ridata brand of recordable DVD, flash media, electronic storage products, and digital accessories, has introduced its eSATA external flash drive. The product, one of the first of its kind to hit the market, will be on display at the upcoming 2009 International Consumer Electronics Show at the Las Vegas Convention Center in South Hall 3, booth #31761.

"Our new dual -end eSATA or USB flash drive is at home in either business or general -use applications," stated Harvey Liu, president of Advanced Media, Inc. "It is the perfect answer for anywhere a large capacity, ultra -fast portable storage device is desired. Offering true plug -and -play connectivity and fast boot up, it provides the best of both of these popular storage technologies."

The new Ridata storage device will be especially popular with users of the latest generation of notebooks that feature an eSATA and USB combination port. No external power or battery is needed, as it is powered by either the eSATA or USB bus. As a result, there is very low power consumption.

Data transfer rates while using the eSATA connector of up to 79MB/s reading and up to 45MB/s writing are assured. When using the USB connector, a read data transfer rate of up to 24MB/s and write speed up to 12MB/s can be achieved. The unit is in full compliance with USB spec. 2.0.

The Ridata eSATA SSD flash drive supports multiple operating systems. No driver is needed in Windows ME®, Windows 2000®, Windows XP®, Windows VISTA®, Mac 9.x or later, Linux Kernel 2.4 or later. It also supports 1 -port 1.5/3.0Gbps SATA I/II interface. It is shock resistant and noise -free, and offers long -time data retention. It may also be used as a bootable device while in Fix mode.



Cost and Availability
The portable Ridata eSATA + USB flash drive will be available in 16GB and 32GB capacities in mid -January 2009. It measures 3.5"x1"x0.3" (lwd) and weighs 0.6 ounces. As with all Ridata products it is competitively street priced.

The unit is available through selected retailers, Ridata distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media/Ridata website. It carries a two -year warranty.

For more information, visit www.ritekusa.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media. , Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 300X CF Cards. The brand also features USB EZ Drives including the award -winning Yego USB Hub drive and other drives such as the Twister drive. Ridata's cornerstone products include the Blu -Ray series, DL DVD -R/+R, DVD+/ -R/RW.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.

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Agency Contact:
Carol Warren
Antarra Communications
Tel. 714 -891 -3660 x14
cwarren@antarra.com

(c) 2008 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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