Daily Profiles to Feature First Time Exhibitors Bringing New Products and Ideas to CES Show Floor

Arlington, Va., December 9, 2008 - The Consumer Electronics Association (CEA)® today launched "30 Days of Innovation: The Countdown to CES," a new program marking 30 days until the start of the 2009 International CES by highlighting each day one of the more than 300 innovative companies that are exhibiting for the first time this year. Produced by CEA, the International CES is the world's largest tradeshow for consumer technology and returns to Las Vegas, January 8 -11, 2009.

"CES is fueled by innovative companies with entrepreneurial drive, and CES helps them to make a name for themselves," said Gary Shapiro, president and CEO, CEA. "In these economic times, technology companies understand that the International CES is the most cost -effective way to meet customers, buyers, media and investors in one place. The 2009 CES will feature more than 2,700 global exhibitors, exemplifying the spirit of entrepreneurship that enables our industry to grow and thrive, and we are thrilled to welcome them to the 2009 International CES."

The "30 Days of Innovation" campaign profiles a new company each day from among more than 300 companies that will display their innovations for the first time at the 2009 CES. The daily profiles can be found at www.CESweb.org/30days .

The 2009 International CES will feature the next generation of consumer technology innovations across 1.7 million net square feet of space and 30 product categories including digital entertainment, gaming, in -vehicle technologies, digital imaging and more. For more information on the 2009 International CES, including exhibitors and registration information, visit www.CESweb.org , the interactive site for CES -related news and information.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

Follow the 2009 International CES on Twitter at twitter.com/2009CES and visit the International CES Page on Facebook.

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